Under NBCU's agreement, Dish subscribers can now skip prime-time commercials of a new show episode a week after that episode has aired. As originally conceived, users could skip prime-time commercials … Read the full story by Wayne Friedman

Looking at the brand value of TV networks versus video-streaming subscription business, TV networks still command a higher value -- 67.8 to 64.1. Slightly older Gen-Xers also give traditional TV … Read the full story by Wayne Friedman

"There's a high dissatisfaction among parents [about] the portrayal of women and girls in media," Stephen Quinn, chairman of the AFE, tells "Marketing Daily." "It's a relatively narrow portrayal overall." Read the full story by Aaron Baar

Anderson Cooper announced on CNN on Monday that from that moment on, he plans never to say the Orlando shooter's name or show his photo on the air. Read the full story by Adam Buckman

A month after describing the ad market's first quarter expansion as "frothy," an influential Wall Street analyst has dramatically upgraded his outlook for U.S. ad spending this year to its … Read the full story by Joe Mandese

DigitasLBi's Robert Guay will manage the newly formed unit and will continue to oversee DigitasLBi's Boston office. Ian Jones, who has overseen Leo Burnett's Detroit office, is reportedly departing in … Read the full story by Larissa Faw

If a historical upfront marketplace adage is true -- that a tight scatter market presages strong upfront demand -- then the 2016-17 upfront marketplace could well be a robust one, … Read the full story by Joe Mandese

I don't see how I can fill in for Wayne Friedman on today's "TV Watch" and not acknowledge Sunday's massacre at the Pulse nightclub in Orlando. I call it a … Read the full story by Joe Mandese

After more than two decades selling advertising on behalf of the nation's biggest newspaper publishers, the Newspaper National Network is closing up shop at the end of this month. NNN … Read the full story by Erik Sass

The report, Norman wrote, failed to note the significant investments made by agencies in the technology and data sectors to keep up with the growing complexity within the media landscape, … Read the full story by Steve McClellan

Microsoft has reached a deal to acquire LinkedIn for $26.2 billion. The all-cash transaction agreement, announced Monday, values LinkedIn shares at about $196 each and puts Microsoft in a much … Read the full story by Laurie Sullivan

The award, which includes global media duties for all of the auto giant's brands, came after a formal review that lasted 13 months. MediaCom was the primary incumbent and has … Read the full story by Steve McClellan

While mobile continues to transform media usage, the consumption of all other media -- including desktop Internet -- will decline, by 3.4% in total, according to Zenith's just issued Media … Read the full story by Steve McClellan

It's official. Brand content is now completely indistinguishable from non-brand content. You know, what we used to call "editorial" content. We've been sliding down a slippery slope for some time … Read the full story by Joe Mandese