FCC Chairman Tom Wheeler wants broadband providers to obtain users' affirmative consent before using data about their Web-surfing activity and app usage history for ad targeting. Read the full story by Wendy Davis
Donald Trump appeared offended by the notion that anyone might think his appearance at a town hall in New Hampshire was in any way preparation for the next debate. He … Read the full story by
Feuling will oversee and grow a team that will help B2B advertisers create marketing strategies and content for Bloomberg Media's properties and other outlets. Read the full story by Sara Guaglione
Claude Jellicot and Luke Severn-Jenkins met at Arizona State, where they developed a hybrid species of corn and chili pepper, which they further engineered into a naturally spicy popcorn they … Read the full story by Bob Garfield
Investors may be relieved that Google reportedly passed on making a bid for Twitter, but marketers at brands certainly don't think that way. Read the full story by Laurie Sullivan
Twice a year I teach a class on entrepreneurism, which has always struck me as something of an oxymoron. How do you learn to be an entrepreneur in a classroom? … Read the full story by Josh Engroff
The Supreme Court has refused to hear a challenge to Facebook's $20 million settlement of a class-action privacy lawsuit over the 'sponsored stories' program. Read the full story by Wendy Davis
What's behind the downturn in ratings for NFL games so far this season? Read the full story by Dave Morgan
Twitter will begin reviewing bids from potential buyers as early as this week, and as expected Salesforce will be in the front ranks of bidders. Read the full story by Erik Sass
LONDON -- Sir Martin Sorrell joked with delegates at The Festival of Marketing Wednesday that he was not trying to mimic Donald Trump by claiming to be right about everything, … Read the full story by Sean Hargrave
Who won the vice presidential debate? The answer depends on the criteria you apply. I happen to think Mike Pence won, based on the way he came across on TV … Read the full story by Adam Buckman
The suit was filed in July of 2015 amid an accounting scandal at the firm that resulted in the forced resignation earlier that month of the company's founder and then … Read the full story by Steve McClellan
Continuing to pursue TV-related ad deals, Twitter disclosed an "upfront" deal with The CW and Ford Motor company for its Twitter Amplify effort. Starting today, The CW network creating social … Read the full story by Wayne Friedman
Auto sales declined slightly in September, but the tally was not as bad as analysts' projections. While GM took a hit, there were notable bright spots, including the Chevrolet Cruze. Read the full story by Tanya Gazdik
Salesforce.com has agreed to acquire Krux, a highly regarded independent data management platform, marking another prized DMP to become part of an even bigger marketing services cloud. The move follows … Read the full story by Joe Mandese
In further evidence of evidence of political advertising TV malaise, September witnessed a 3% decline for the 17 largest TV station groups versus two years ago. Read the full story by Wayne Friedman
I'd like to talk about the confluence of politics and TV, and why a TV columnist occasionally chooses to position himself at the center of that intersection, despite the threat … Read the full story by Adam Buckman