NewsThe average unit cost across four major broadcast networks -- ABC, NBC, CBS and Fox -- excluding sports dipped. But NFL spending continues to grow, with ad spend up 4% … Read the full story by Wayne Friedman
CommentaryThe agency was able to segment the respondents by their political affiliation, Republican or Democrat. Not surprisingly, respondents from each party saw the opposing candidate in far more negative terms. Read the full story by Richard Whitman
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"ANA is committed to seeing these rules undone, either by court challenges or action on Capitol Hill to reverse this extreme overreach by the agency," the organization said Thursday. Read the full story by Wendy Davis
CommentaryIn this new dramatic series titled "Pure Genius," a "Silicon Valley tech titan" takes on the entire medical industry by establishing his own super-hospital staffed with super-doctors. Read the full story by Adam Buckman
NewsThe FCC passed sweeping privacy rules on Thursday that prohibit broadband providers from drawing on data about subscribers' Web browsing activity and app usage for ad targeting. Read the full story by Wendy Davis
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Broadband providers must obtain consumers' opt-in consent before drawing on their browsing history or app usage for ad targeting, under new rules passed Thursday by the Federal Communications Commission. Read the full story by Wendy Davis
NewsThree out of every four minutes (75%) of Internet use will be accessed via a mobile device in 2017 -- up from 68% this year, according to a mobile advertising … Read the full story by Joe Mandese
NewsThe company reported total advertising and promotion expenses of about $718 million last year, according to its latest annual report. Of that total, an estimated $150 million is earmarked for … Read the full story by Steve McClellan
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Google is retreating from an ambitious program to extend its Gigabit fiber service to new neighborhoods. Read the full story by Wendy Davis
NewsStreaming of TV and video content continues to rise. While conventional TV sets continue to dominate the way consumers view it, digital devices -- desktop/laptop computers, mobile devices and tablets … Read the full story by Joe Mandese
CommentaryAnheuser-Busch has found a use for the self-driving truck. The brewery just shipped 52,000 cans of Budweiser on a self-driving truck, which drove itself on I-25 from Fort Collins through … Read the full story by Chuck Martin
NewsA recent decision by a federal appellate court will "greatly limit the government's ability to police unfair and deceptive practices," Senator Richard Blumenthal argues. Read the full story by Wendy Davis
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AT&T's planned merger with Time Warner "would create a mega media conglomerate with both the incentive and ability to use its platform to harm consumers and competitors alike," Sen. Al … Read the full story by Wendy Davis
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There was a time when television was a unifying force in this country -- when nightly news anchors were respected figures of authority, and you could use the boob tube … Read the full story by Gary Holmes
NewsWeeks after unveiling a plan to introduce out-of-home measurement of television viewing in local TV markets, Nielsen today announced a plan to also introduce a "national" out-of-home TV measurement service, … Read the full story by Joe Mandese
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The unexpected BMW Films reboot: "The Escape," which debuted last night at 6 p.m. ET. "The Escape," like the eight BMW Films offerings that preceded it, is pure pulpy goodness … Read the full story by Larry Dobrow
NewsWall Street investors aren't so sure the nearly $85.4 billion deal that AT&T is proposing for Time Warner will be an easy ride. Early Monday morning trading pushed Time Warner's … Read the full story by Wayne Friedman
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Time Warner CEO Jeffrey Bewkes is being hailed as a patient and prescient numbers guy and dealmaker this morning for the $85.4 billion deal he struck with AT&T Saturday but … Read the full story by Thom Forbes
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If you are one of the handful of Americans who still watches commercials, you know that AT&T already offers subscribers of its recently acquired DirecTV subsidiary free streaming on its … Read the full story by Bob Garfield
NewsMore than 30 years after federal regulators broke up AT&T's monopoly of the nation's communications network, AT&T is expanding its footprint once again, acquiring Time Warner for more than $80 … Read the full story by Joe Mandese
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Though Donald Trump has repeatedly and publicly spurned the idea of "debate prep" as something weak that only a corrupt, upper-crusty woman who needs naps would indulge in, something changed … Read the full story by
