NBCUniversal's investment builds on its many existing marketing deals with the social media entity. The company's Snapchat platform is producing a short-form digital series tied to "Saturday Night Live" and … Read the full story by Wayne Friedman

An annual tribute to all that is not real, by and for personas that are not real but inhabiting bodies that are, ahem, augmented reality, presuming to weigh in on … Read the full story by Bob Garfield

Combined, the five major holding companies averaged just 1.5% growth in the region last year, according to calculations by senior research analyst Brian Wieser. He had been expecting more than … Read the full story by Steve McClellan

Jimmy Kimmel was on cruise control, generally killin' it at the Oscars. All was surprisingly unpolitical and stellar, until the Dolby Theater tour bus crashed. Read the full story by

Agency media investment executives say they're intrigued by NBCUniversal's just-announced commitment to offer $1 billion in cross-platform ad deals based on audience-based guarantees. Read the full story by Karlene Lukovitz

Smart TV manufacturer Vizio may have violated a federal video privacy law by allegedly sharing information about consumers with ad-tech companies and data brokers. Read the full story by Wendy Davis

Narrative.io is a tiny, not-exactly-stealth start-up that could play a possibly large role in the future of AI by arranging access to the data that is all-important to making AI … Read the full story by Mike Azzara

Looking to focus on its TV/media clients' "business priorities" versus traditional media metrics, NBCUniversal says its new Audience Symphony will offer media marketers "alternative audience guarantees" across its media platform. Read the full story by Wayne Friedman

YouTube TV is coming to market with a no-contract $35 a month package that includes all major broadcast networks and big name cable channels. Will that be enough to shift … Read the full story by Wayne Friedman

The Federal Trade Commission has issued a number of guidelines for native advertising, intended to maintain transparency by ensuring consumers know the ads are paid marketing and not editorial content. Read the full story by Erik Sass

Uber reportedly went to extreme lengths to avoid sting operations, including creating software that identified likely government agents. Read the full story by Wendy Davis

"Our new approach injected tremendous uncertainty into the broadband market," FCC Chairman Ajit Pai said this week. Read the full story by Wendy Davis

U.S. advertising will grow at a rate of 2.5% -- up from its earlier 2.0% estimate, partly due to stronger end-of-the-year 2016 results. Non-TV media has fared poorly. Read the full story by Wayne Friedman

It's only a few weeks old but it already has a moniker - The Trump Slump - although a slowdown in tourism dollars was already evident before the administration's immigration … Read the full story by Thom Forbes

A major part of the deal comes with the expectation that the Federal Communications Commission will be relaxing rules for TV station ownership. Sinclair is estimated to be at 39%, … Read the full story by Wayne Friedman

Given what the company termed "continued tepid economic growth and recent weaker comparative net new business trends," it is currently targeting a conservative 2% increase in both organic revenue and … Read the full story by Steve McClellan

That's the view of both advertiser and agency executives polled in a survey early this year by media consultant ID Comms. The study also found that both groups also believe … Read the full story by Steve McClellan

NBC is setting aside $1 billion in inventory for "alternative audience guarantees." But is it 'all in'? For many TV media sellers, it gets back to the old worry -- … Read the full story by Wayne Friedman

"It's all very nice, but how can I make money from it?" We've been asking the wrong question for a very long time. We should be asking: "What does the … Read the full story by Kaila Colbin