News
Alphabet, Google's parent company, will form a new holding company intended to finalize the evolution of its reorganization as its subsidiaries move further away from search and advertising. Read the full story by Laurie Sullivan
News
This year, during a shortened sign-up period from November 1 through December 15, the Centers for Medicare & Medicaid Services, which administers Obamacare, said on Thursday it would spend just … Read the full story by Wayne Friedman
News
Fox, which last month announced plans to begin testing six-second ad units, has decided to roll them out in some of its most premium inventory: its coverage of NFL games. … Read the full story by Joe Mandese
News
Since August 11, $3.06 million was spent on these shorter-length commercials, Kantar Media says -- $2.43 million for 5-second spots and $625,500 on 6-second spots. Read the full story by Wayne Friedman
Commentary
Can broadcasters make money with six-second TV commercials? At a reported $75,000 per ad, it seems to make sense for any TV network. But don't expect this to become a … Read the full story by Wayne Friedman
News
An in-depth study by a New York University professor portraying a grim outlook for the terrestrial radio industry generated a not-so-surprising backlash from key players in the traditional radio
industry … Read the full story by Joe Mandese
Commentary
There is no question that mobile advertising will someday -- perhaps in five to seven years -- overtake television in overall U.S. ad spend. Read the full story by Dave Morgan
News
Nielsen says last year's regular-season NFL games declined 9% in viewership to an average 17.1 million viewers. This occurred as national TV advertising revenues have climbed -- to $4.2 billion … Read the full story by Wayne Friedman
Commentary
In some recent TV shows, the attention to details is aimed at really immersing viewers in the era. But is an immersion in the '70s something anybody can benefit from? Read the full story by Adam Buckman
Commentary
Havas Group agency Arnold won this year's Boston Brandathon, a 72-hour branding competition organized by the Ad Club of Boston that pairs startups with creative agencies in the Boston area. Read the full story by Richard Whitman
News
Companies have pledged $72 million to relief efforts as of late Wednesday afternoon, according to an estimate from the U.S. Chamber of Commerce. Read the full story by Tanya Gazdik
News
David Madden, Fox Broadcasting president of entertainment, is stepping down and will be replaced by Michael Thorn, EVP of development for Twentieth Century Fox. Separately, Fox Broadcasting Company
has renewed … Read the full story by Wayne Friedman
News
Since his last "Garfield At Large" column in May, Bob Garfield has been quite busy. In addition to his ongoing role as co-host of WNYC's "On The Media," and a … Read the full story by Joe Mandese
News
"The record provides no basis for the Commission to reverse course from its 2015 Order," the Internet Association writes in comments filed Wednesday with the FCC. Read the full story by Wendy Davis
Commentary
Amazon and Whole Foods was a shock to many people (myself included), but now that the dust has settled, it's clear this marriage is step towards the disruption of another … Read the full story by Cory Treffiletti
News
The news was especially happy for those in the industry who've lamented that consumers are increasingly buying tech and electronic purchases online. Read the full story by Sarah Mahoney
Commentary
A recent report from Akamai indicates that users have little patience when it comes to making purchases on a mobile device. Here are just a few of the stats. Read the full story by Gord Hotchkiss
Commentary
Another data war is emerging, centered on voice-activated conversation user interfaces that will drive data signals. This technology will have implications for strategies -- especially for Wal-Mart
and Amazon, two … Read the full story by Laurie Sullivan
News
Continuing its crackdown on "fake news," Facebook will no longer let publishers advertise on its network if they are found to be spreading such content. If a Page repeatedly shares … Read the full story by Gavin O'Malley
News
Google reportedly said it will begin issuing refunds to advertisers, but at a fraction of the cost of the ads served to invalid traffic. The refunds are specific to DoubleClick … Read the full story by Laurie Sullivan
News
"To his extreme disappointment and frustration, plaintiff (and thousands of other consumers) quickly learned that defendant's system was defective and unable to stream the Mayweather fight in HD," an
Oregon … Read the full story by Wendy Davis
News
"This will give you more control about which website is allowed to throw sound at you automatically," Francois Beaufort, Chromium evangelist at Google, wrote in a Google+ post. Read the full story by Laurie Sullivan
Commentary
September 12th is very special day. Every year, reliably, something big happens on that day. This year is no different. The new Apple iPhone will launch on September 12th. Hillary … Read the full story by Steven Rosenbaum
Commentary
Advertisers want multiple digital media platforms as part of a healthy overall marketplace for their messaging. Read the full story by Wayne Friedman
News
U-Haul, Home Depot, Lowe's, PepsiCo, United Airlines, Western Union, MoneyGram, Caterpillar, Walmart, Google, Exxon Mobil, and Humana are among those donating to hurricane relief efforts in Texas. Read the full story by Tanya Gazdik
News
The firm posted an organic revenue decline of nearly 1% in the second quarter and 0.4% for the first half of the year. That was below the holding company's previous … Read the full story by Steve McClellan
Commentary
As of this week, the mobile carrier is throttling video on all "unlimited" data plans. Read the full story by Wendy Davis
Commentary
As a young New Yorker growing up in the 70s, "The Village Voice" was one of my most influential sources of media, and in a significant way, helped shaped my … Read the full story by Joe Mandese