In the first six months of 2017, requests for information broke records. From governments worldwide, Google received 48,941 requests for data from 83,348 accounts between January 1 and June 30. Read the full story by Laurie Sullivan
A majority of privacy professionals have not begun GDPR implementation, according to a new study from privacy compliance company TrustArc. Read the full story by Jess Nelson
The FCC now stands for "Forgetting Consumers and Competition," Senator Ed Markey said Thursday. Read the full story by Wendy Davis
When the choices of where to advertise were few -- local radio, local newspapers, local broadcast TV, magazines and Yellow Pages -- the issue of trust in your media partners … Read the full story by Dave Morgan
Greg Stern, founding partner of BSSP, has been named chairman of the board of the 4As, effective October 1. He succeeds Bill Koenigsberg who has been in the role since … Read the full story by Steve McClellan
MediaPost is seeking nominations for MEDIA magazine's annual 'Agency of the Year' Awards. If you would like to nominate any agencies/agents in the following categories, please contact joe@mediapost.com by October … Read the full story by The Editor
The new offering is designed to help TV advertisers target viewers more precisely across the spectrum of video platforms including broadcast, satellite and cable TV and the array of video-on-demand … Read the full story by Steve McClellan
We are arguing about whether our citizens have the right to protest peacefully (they do). We are arguing about whether sports teams should be engaged in politics or not, and … Read the full story by Cory Treffiletti
At a time when the ad industry's dependence on data analytics and measurement technologies seems to be growing, the vast majority of advertisers and agency executives say they have little … Read the full story by Joe Mandese
comScore is launching a product to help marketers find and "activate" audience segments, based on consumer behaviors. Advertisers and media owners can use comScore's TV, digital and cross-platform data to … Read the full story by Wayne Friedman
A report released during Advertising Week analyzes the impact of digital advertising experiences on consumer perceptions and purchase intent, and calls into question the merits and flaws of the $40 … Read the full story by Laurie Sullivan
Humans are social animals. We've become this way because, evolutionarily speaking, we do better as a group than individually. But there's a caveat here. If you get a group of … Read the full story by Gord Hotchkiss
Wall Street analyst Brian Wieser has refined his estimate for U.S. ad growth this year, projecting that 2017 will expand 4.4%. The revision is still in the "4% to 5%" … Read the full story by Joe Mandese
Pivotal Research Group estimates traditional, linear local TV broadcast advertising -- excluding political ad revenues -- will sink 2.2% in 2017, to $15 billion. Read the full story by Wayne Friedman
Apple plans to switch from using Microsoft Bing to Google as the default search engine for Siri iOS Search and Spotlight on the Mac, a spokesperson confirmed Monday. Read the full story by Laurie Sullivan
Here we go again. We're only a couple of weeks into the new football season and already everyone's wringing their hands over the state of America's favorite sport and television's … Read the full story by Gary Holmes
2017 is on pace to be one of Amazon's most acquisitive years ever, with eight transactions completed at the close of Q2. The general assumption is that acquired companies will … Read the full story by Steven Rosenbaum
A 2014 agreement between Nielsen and comScore only gave comScore the ability to use Nielsen's technology measurements for online and TV audiences, as a "cross-platform" service. The deal, according to … Read the full story by Wayne Friedman
Scam artists are sending emails pretending to be security messages from banks. Read the full story by Ray Schultz