"I challenge each of you to consider how your brand can take on a bigger role in helping society," Walmart CMO Tony Rogers told the attendees at the ANA Masters … Read the full story by Tanya Gazdik
"We have zero tolerance with our ads being associated with bias, bigotry or hate," Procter & Gamble's Marc Pritchard tells attendees at the ANA Masters of Marketing. Read the full story by Tanya Gazdik
"I want to express deep gratitude for all the support we have received from not just the community, but the city, the country and, frankly, the world," MGM Resorts' Lili … Read the full story by Tanya Gazdik
Allegiant Air, MGM Resorts, Chili's, the Las Vegas Convention and Visitors Authority and Live Nation are among the companies that reacted to the mass shooting in Las Vegas Sunday night. Read the full story by Tanya Gazdik
Looks like WPP, the biggest single stakeholder in publicly-traded Japanese agency ADK has found an ally in its fight to thwart a $1.3 billion tender offer for the agency by … Read the full story by Richard Whitman
According to a recent survey, all respondents -- marketing-driven advertisers -- ranked their own internal process, or "way of working," as their biggest obstacle to delivering effective marketing strategies. Read the full story by Maarten Albarda
The simple fact is that the tasks we do every day will not be replaced by AI for a long time. It's almost 2018, 50 years after "2001" the movie … Read the full story by Ted McConnell
Yahoo revealed late Tuesday that all three billion of its accounts were compromised in a 2013 data breach -- not the one billion figure that was previously announced. Read the full story by Ray Schultz
YouTube is "accelerating" the rollout of planned changes to its search engine, tweaking the algorithm that promotes authoritative sources in results at the top of the query page. Read the full story by Laurie Sullivan
All too predictably, the mass murder committed at the Route 91 open air country music festival in Las Vegas on Sunday night unleashed a torrent of falsehoods from social media … Read the full story by Erik Sass
It's been more than a year since I published a column titled "How (Not) To Cover A Massacre" in the aftermath of the June 2016 Pulse nightclub massacre in Orlando. … Read the full story by Joe Mandese
Feeling the heat from Congressional investigators and special counsel Robert Mueller, Facebook is opening up about its foreign agent infestation. Regarding the roughly 3,000 ads bought by Russian operatives over … Read the full story by Gavin O'Malley
In just one day last week, the headlines of two different MediaPost articles mentioned a lack of trust -- in both contextual ad placement and in audience measurement data. But … Read the full story by Gord Hotchkiss
Sites with a large proportion of pirated content took in an estimated $111 million in ad revenue in the U.S. last year, including $36 million from premium advertisers, according to … Read the full story by Wendy Davis
Nielsen says the duration of TV commercials is increasingly growing shorter. In the first half of 2017, 36% of all TV commercials were 15 seconds in length versus 34% for … Read the full story by Wayne Friedman
In the context of tragedies in the news earlier in the day, late night was once seen as an end-of-the-day destination where the nation went in search of perspective. Read the full story by Adam Buckman
YouTube TV will be the main World Series sponsor, with regular TV commercials during the event as well as digital exposure on MLB.com sites and in-stadium promotion. Read the full story by Wayne Friedman
Dennis Buchheim, senior vice president and general manager, IAB Tech Lab, provides short-term options to help buyers, publishers and platform companies understand how to lessen the impact of Apple's Safari … Read the full story by Laurie Sullivan
Facing intense scrutiny for failing to police foreign disinformation agents, Facebook has decided to hire more humans to review ads running on its network. CEO Mark Zuckerberg also recently promised … Read the full story by Gavin O'Malley
Google has been testing flexible sampling with "The New York Times" and the "Financial Times," which both have subscription services -- a move that is intended to make it easier … Read the full story by Laurie Sullivan
In the first six months of 2017, requests for information broke records. From governments worldwide, Google received 48,941 requests for data from 83,348 accounts between January 1 and June 30. Read the full story by Laurie Sullivan
The FCC now stands for "Forgetting Consumers and Competition," Senator Ed Markey said Thursday. Read the full story by Wendy Davis
That's the price a company should pay for overworking a person to death in Japan, according to a ruling handed down today by the Tokyo Summary Court. Read the full story by Richard Whitman
Is anything on TV advertiser poison anymore? A story this week on "The Hollywood Reporter" Web site suggests advertisers will not support TV shows featuring new interviews with O.J. Simpson. Read the full story by Adam Buckman
Dentsu Aegis Network's Carat LA unit has been named the new media agency of record for the Jack in the Box quick-service restaurant chain. The assignment follows a review that … Read the full story by Joe Mandese
While acknowledging its remarkable 20-year run, company executives admitted that the instant messaging service has become something of relic. Read the full story by Gavin O'Malley