COVER STORY
The good news is that the ad industry is making strides in gender diversity. The bad news is that it has spawned so many concurrent efforts that the movement may have become a little too diversified. Take one -- The 3% Conference. When it was created in 2010, its mission was to grow the percentage … Read the full story by Larissa Faw
News"Using targeted ads, it is simply far too easy for foreign governments to deliver malicious code directly to the computers of government employees," Senator Ron Wyden says. Read the full story by Wendy Davis
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"Next Gen TV should enhance the free, over-the-air television service that many Americans rely on, and make it a stronger competitor to pay-TV services," FCC Chairman Ajit Pai stated Thursday. Read the full story by Wendy Davis
NewsFor the first time, Food & Wine magazine is changing its name as part of a new campaign from the California Milk Processor Board (CMPB). This geo-targeted promotion will reach … Read the full story by Larissa Faw
CommentarySo let me get this straight: The brand got integrated into "Young Sheldon" not for its better qualities, but to play a role in nearly choking a boy to death. … Read the full story by Adam Buckman
NewsAnalysts believe Fox may want to become a smaller, more nimble company, like CBS. Competing with Netflix in digital entertainment and Disney and Universal in theatrical movies is too difficult … Read the full story by Wayne Friedman
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Meredith's previous attempts to merge with Time Inc failed. But per 'The New York Times,' the current discussions were instigated by Time Inc., whose financial information is being examined by … Read the full story by Sara Guaglione
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We all know the headlines about television these days: "Massive ratings declines." "Prime time down." "TV dying as viewers cut the cord." Do these really tell the whole story about … Read the full story by Dave Morgan
NewsUnder certain conditions, including the failure of Bain's tender offer for the agency, WPP said it would up its stake in Japan's ADK to 33%. Read the full story by Steve McClellan
NewsA group of well-known news publishers, including 'The Washington Post,' 'The Globe and Mail' and 'The Economist,' are launching a new set of transparency standards designed to help people easily … Read the full story by Joe Mandese
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The Federal Communications Commission will vote on December 14 on a proposal to revise the net neutrality rules. Read the full story by Wendy Davis
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The Consumer Privacy Protection Act would require companies that hold "sensitive" consumer data to develop comprehensive privacy and security policies. Read the full story by Wendy Davis
CommentaryIn case you forgot, ABC is making a new "Roseanne." The news surrounding this epic reboot has been surprisingly scanty. Read the full story by Adam Buckman
NewsThe shift to digital away from traditional media reflects changing media consumption habits of target audiences, Gartner's Anna Maria Virzi tells "Marketing Daily." Read the full story by Tanya Gazdik
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The new paradigm I would like to propose is that digital "everything" is making us more accountable and transparent -- but not smarter. Let me explain. Read the full story by Maarten Albarda
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Modern communications technologies are extraordinarily powerful, both in the marketplace of ideas as well as in the promotion of consumer products. More openness in an extremely complex system can help … Read the full story by Andrew Susman
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"Social media platforms tout their ability to target portions of the electorate with direct, ephemeral advertisements -- visible only to the targeted individual users," 15 Democratic senators tell the FEC. Read the full story by Wendy Davis
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I'd like you to give me your undivided attention. I'd like you to -- but you can't. First, I'm probably not interesting enough. Secondly, you no longer live in a … Read the full story by Gord Hotchkiss
CommentaryIn an unusual -- maybe even unprecedented -- move, Fox News personality Sean Hannity is rallying his fans to attack a brand that dropped support for his show. In a … Read the full story by Joe Mandese
NewsIn the wake of Sean Hannity's coverage of allegations against Alabama Senate candidate Roy Moore, some advertisers have reportedly pulled out of the show, including Keurig, Nature's Bounty, Cadillac, and … Read the full story by Wayne Friedman
NewsIn today's politically charged climate, a potential backlash might be waiting around the corner for any brand at any time, and it's likely to move quickly. Read the full story by Aaron Baar
NewsThe company has been under pressure to restructure from holding companies and agencies that have concluded the annual awards program had become too bloated with awards that made little sense, … Read the full story by Larissa Faw
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Missouri Attorney General Josh Hawley is investigating whether Google violated state antitrust and consumer protection laws, the Kansas City Star reports. Read the full story by Wendy Davis
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Pivotal analyst Brian Wieser is out with a Q3 rundown of organic revenue growth that estimates combined growth of just 0.5% for WPP, Omnicom, Interpublic, Publicis and Havas. Read the full story by Richard Whitman
NewsMEDIA Agency of the Year: Havas Media Group; OMMA Digital Agency of the Year: Big Spaceship; Holding Company of the Year: Dentsu Aegis Network; Social Agency of the Year: The … Read the full story by The Editor
NewsMediaPost has inducted nine executives into its annual "All Stars," including: Chris Hollander, Panera; Jonathan Mildenhall, (formerly) Airbnb; Laurent Potdevin, Lululemon; Michael Epstein, Carat; Clint Simpson, Digitas LBi; George Popstefanov, … Read the full story by The Editor
