NewsThe Media Rating Council (MRC) this morning released its first-ever standard for digital audience measurement, which builds on the MRC's prior work on viewable ad impression measurement as well as … Read the full story by Joe Mandese
- News
Seeking to put some impetus on new standards for digital audience measurements released Thursday by the Media Rating Council, the Interactive Advertising Bureau (IAB) has issued a call for industry … Read the full story by Joe Mandese
- Commentary
Maybe it's time for some radical surgery management-wise to repair a problem that's been going on for decades. Read the full story by Richard Whitman
- Commentary
But he wouldn't. The Martin Agency creative veteran Joe Alexander issued a lame statement to "Ad Age" saying he resigned because he didn't want to hurt his "family" with a … Read the full story by Richard Whitman
NewsCompanies are facing a Catch-22 with customers, who are frustrated when brands fail to deliver relevant shopping experiences but who also are concerned about personal data privacy. Forty-nine percent of … Read the full story by Tanya Gazdik
NewsThe "Marketing Word of the Year" for 2017 is actually an acronym: AI. That's the word from the Association of National Advertisers, which just released the 2017 winner of an … Read the full story by Joe Mandese
- News
Witnessing up-and-down stock swings for 21st Century Fox at the end of the week, senior Fox execs issued a memo about "a possible transaction." On Friday, Fox's mid-day stock price … Read the full story by Wayne Friedman
CommentarySome observers say there is no one in particular who is "ready" or "qualified" to take on Lauer's job. Qualified? Ready? Two words: Al Roker. Read the full story by Adam Buckman
- Commentary
In other contexts, I write a lot about cybersecurity. So, when I saw the acronym "GDPR" in one of Kantar Millward Brown's 2018 predictions, very near this sentence: "The question … Read the full story by Mike Azzara
- Commentary
Why isn't the focus on benefits rather than the problems created by new technologies? ? Theodore Levitt, a former professor at Harvard Business School in the '60s, may have the … Read the full story by Scott Gillum
NewsNefarious interests ranging from criminal fraudsters, purveyors of malware and even state-sponsored disinformation campaigns have figured out how to weaponize the tools of automated media-buying - and it is an … Read the full story by Joe Mandese
- News
Companies will spend over $10 billion on third-party data this year. But they are spending even more on data solutions, an IAB/DMA study shows. Read the full story by Ray Schultz
CommentaryAs big a role as social media played in the 2016 elections, it doesn't expect to eat into conventional TV advertising spending, according to year-end outlooks released this week by … Read the full story by Joe Mandese
NewsMark Mulhern will become the next CEO of Omnicom's McDonald's-dedicated agency, We Are Unlimited, succeeding Brian Nienhaus. Read the full story by Steve McClellan
CommentaryBilly Bush is on a mini-media campaign to shift attention away from his role in the infamous conversation with Donald Trump in 2005 -- and entirely onto Trump. Read the full story by Adam Buckman
NewsDirect mail, local TV and mobile will become the top three revenue drivers in 2018 in the U.S., forecasts BIA Kelsey. The analyst firm also predicts that native social advertising … Read the full story by Laurie Sullivan
- News
Rejecting requests by lawmakers and advocates, the FCC plans to proceed with next week's scheduled vote on whether to repeal the net neutrality rules. Read the full story by Wendy Davis
NewsIn response to concerns about extremist and inappropriate content, YouTube plans to significantly increase its efforts to eliminate such content from its platforms, and to tighten its advertising rules around … Read the full story by Alex Weprin
- Commentary
What's the deal with humans and privacy anyway? Why do we say it's important to us -- and why do we keep giving it away? Are we looking at the … Read the full story by Gord Hotchkiss
- News
GroupM forecasts 4.3% global ad expenditure growth next year. Magna says ad revenue growth will be up 5.2%, with help from special events like the Olympics and midterm elections. Zenith … Read the full story by Larissa FawSteve McClellan
NewsThat was the WPP CEO's take on the outlook for next year, which he provided at the UBS media conference in New York on Monday. Read the full story by Steve McClellan
- News
The warning came in a set of revised Safe Browsing rules, and focused on unwanted and harmful mobile behavior posted Friday. Read the full story by Laurie Sullivan
- News
After weeks of negotiations, CVS Health announced yesterday that it is buying Aetna, the health insurance giant based in Hartford, Conn., for $69 billion in cash and stock in a … Read the full story by Thom Forbes
