Those of us in the brand marketing news business brace ourselves every year for the inevitable deluge of April Fool’s Day-inspired “news.” This year, marketers seem to be grasping that tricking the media is not in their best interest and are being up front that their efforts are spoofs. There seem to be more offerings … Read the full story by Tanya Gazdik
Network television's commitment to these occasional live musicals is to be commended. Read the full story by Adam Buckman
Sparked by revelations surrounding the illicit use of Facebook user data by Cambridge Analytica, the ARF this morning called for new ad industry "guidelines and standards to govern consumer data … Read the full story by Joe Mandese
"Our collective ecosystem can disappoint -- and, in certain instances, it materially fails us," the ANA says. Read the full story by Wendy Davis
Kinetic North America has promoted two of its senior managers, Michael Lieberman and Cedric Bernard to Co-CEO. They replace David Krupp, who has been with the agency for 12 years, … Read the full story by Steve McClellan
On a gross basis, the ad industry values the average American's time to ad-supported media at $1 per hour. The fact that it's a nice round number is a coincidence, … Read the full story by Joe Mandese
"We connect people ... Period," Andrew "Boz" Bosworth, a Facebook vice president, wrote in a June 2016 post just published by 'BuzzFeed.' "Maybe it costs someone a life by exposing … Read the full story by Gavin O'Malley
Fox News Channel's "The Ingraham Angle" has seen growing TV advertiser departures, due to a controversial tweet from Laura Ingraham attacking a Parkland survivor, student/activist David Hogg. Read the full story by Wayne Friedman
The focus will be on experiences and devices -- and cloud and artificial intelligence. Scott Guthrie will head the cloud and AI division, and Rajesh Jha will lead the experiences … Read the full story by Laurie Sullivan
Huge, one of Interpublic's big digital shops, confirmed today that Michael Koziol is stepping up to the role of global CEO -- succeeding Aaron Shapiro, who is departing in May … Read the full story by Steve McClellan
Seemingly no one ever reads user terms of service, which are practically impossible to get through -- typically, mini novellas in four-point type using difficult-to-understand legalese. In his book "Future … Read the full story by Sarah Fay
Faced with growing concerns about privacy, Facebook said Wednesday that it plans to end a targeting program that allowed advertisers to serve ads to users based on their offline purchase … Read the full story by Wendy Davis
If requiring people to state their citizenship creates a non-respondent bias among some people, it will distort the representation of the population in the U.S. Census estimates and all the … Read the full story by Joe Mandese
For the week ending March 25, CBS' prime-time average viewers came to 7.5 million. NBC was at 5.3 million viewers, ABC was at 4.8 million viewers and Fox came in … Read the full story by Wayne Friedman
Do you need a Kuvee? Wait. Don't answer yet. Let me first tell you what a Kuvee is: It's a $178 wine bottle that connects to WiFi. Ok, let's try … Read the full story by Gord Hotchkiss
The poll found Amazon was by far the most liked with a net favorability score of 44 -- more than twice that of Google, the next most-liked brand, at 21. … Read the full story by Joe Mandese
Demand for U.S. media inventory expanded in February, both sequentially and year-over-year, according to just released estimates from the U.S. Ad Market Tracker, a collaboration of Standard Media Index and … Read the full story by Joe Mandese
The "Facebook Container" extension for Firefox will prevent Facebook from tracking people via the "Like" button. Read the full story by Wendy Davis
Another media night in America: a high-profile journalist scores a prime-time exclusive with a salacious newsmaker. The inevitable results: high ratings for CBS and robust sales at a local tavern. Read the full story by Adam Buckman
News that Cambridge Analytica harvested data from 50 million Facebook users raises "many serious questions concerning Facebook's policies and practices," a group of 37 attorneys general says in a letter … Read the full story by Wendy Davis
"Facebook allowed Cambridge Analytica to secretly harvest its users' data and build psychographic profiles of each of them so that it could influence and manipulate their behavior in the 2016 … Read the full story by Wendy Davis
The Native Advertising Institute took on an ambitious project in 2017 to benchmark the supply of suppliers. The result was a Lumascape-like chart listing 272 vendors. Based on its 2018 … Read the full story by Joe Mandese
Let's start by leaving Donald Trump out of the equation. Certainly the emergence of the Presidential Tweet and the use of the phrase "fake news" indiscriminately to tarnish anything that … Read the full story by Steven Rosenbaum
I couldn't. Well, technically, I couldn't "delete" it, but I was able to "deactivate" it, making me think that Facebook owns the past decade of my presence on its platform … Read the full story by Joe Mandese
The concessions Facebook has made to ISBA are surely just measures it needs to take by May 25th anyway? Read the full story by Sean Hargrave