ABC has ordered a spinoff comedy series with the working title "The Conners," slated for this fall. Ten new episodes will appear in the previous "Roseanne" time slot: Tuesdays from … Read the full story by Fern Siegel

A survey by "Research Intelligencer" and Pollfish finds that most believe TV's standard-length :30s and :15s commercials are the ideal length, not the six-second and shorter units being tested and … Read the full story by Joe Mandese

More Americans would choose to consume media via models that provide access for free with a few long-form ads, but free ad-supported media with many short-form ads would be their … Read the full story by Joe Mandese

Net new advertising investment this year will total $24 billion -- the highest annual incremental increase since the $26 billion posted in 2010. Read the full story by Steve McClellan

GroupM capped off a week of mid-year updates from leading ad forecasters with an annual report providing the longest-range view. While the agency's "This Year, Next Year" June 2018 report … Read the full story by Joe Mandese

Company CEO Yannick Bollore unveiled the new strategy at the Havas Cafe in Cannes Thursday morning, saying, "It's important to think about advertising differently." Read the full story by Larissa Faw

Ad folks may strut from the Croisette into the Palais with a certain degree of swagger, but that doesn't mean they actually have confidence. But Sun Trust Bank CMO Susan … Read the full story by Joe Mandese

Speaking at a Cannes event today, Weed dismissed criticisms that the firm's "fake follower ban" was about saving money. "Trust is everything for a brand," he said, adding that a … Read the full story by Larissa Faw

The company's top marketing executive, Keith Weed, made the announcement at Cannes. It's part of a broader effort at the company to eradicate fraud within the digital ecosystem. Read the full story by Larissa Faw

They looked at how companies and their CMOs are working to make their brands "more human and approachable" as the role of marketing is changing. Read the full story by P.J. Bednarski

The conversation quickly turned into a verbal brawl, largely over Auletta's recent book "Frenemies" that documents adland's struggles and Sorrell's refusal to address his scandal-plagued exit from WPP. Read the full story by Larissa Faw

Sorrell didn't hold back on the leaks surrounding his departure, denying the salacious gossip -- including the latest that he is the whistleblower for the FBI's recent investigation into media-buying … Read the full story by Larissa Faw

In the news business, the relative importance of stories was traditionally illustrated with the "dog bites man" example. Read the full story by Adam Buckman

The average U.S. WiFi household increased its data consumption 26% in the past year, according to estimates released by comScore as part of a "State of OTT" webinar presented today. … Read the full story by Joe Mandese

Like the conventional tv viewing marketplace where a few big channels dominate shares of viewing, comScore has done the same for the over-the-top viewing universe. But unlike terrestrial, cable and … Read the full story by Joe Mandese

Now that AT&T has finalized its acquisition of Time Warner, it is expected to make a number of smaller acquisitions. That move will give it the chops to revamps the … Read the full story by Joe Mandese

A group of parents who are suing Disney over alleged privacy violations have expanded their case by adding Twitter's MoPub and comScore as defendants. Read the full story by Wendy Davis

Webster defines womp as "an abrupt increase in the illumination of a television screen resulting from an abrupt increase in signal strength," which is exactly what Corey Lewandowski's snide remark … Read the full story by Joe Mandese

"Given the fan base that we have created, it is important that we allow our loyal brand followers the opportunity to become equity owners of the company," stated Adam Levin, … Read the full story by Sara Guaglione