The percentage of brands consumers say they could care less about has grown to 77% worldwide -- the highest level in more than a decade. Read the full story by Joe Mandese

To back its heavily favored Oscar "Best Picture" nomination, Netflix has spent $7.3 million on paid media advertising since early December, according to estimates released today by WPP's Kantar Media. … Read the full story by Joe Mandese

The U.S. ad marketplace began 2019 on a down note, with the major agency holding companies reporting a 3% decline in January vs. the same month in 2018, according to … Read the full story by Joe Mandese

The major ad industry organizations this week asked California lawmakers to revise the state's new landmark privacy law in ways that could make it easier for companies to use data … Read the full story by Wendy Davis

The 15-year company veteran succeeds Sean Reardon, who is leaving the company for an undisclosed role. Read the full story by Larissa Faw

Celebrities won't touch the Oscar hosting job with a 10-foot pole because accepting this job is like asking for trouble. Read the full story by Adam Buckman

With many returning advertisers, ABC has now sold out all commercial inventory in "The"91st Oscars" show. The Academy Awards remain the least-glutted awards show for paid commercial content -- just … Read the full story by Wayne Friedman

Trust in TV network news brands appears to be tracking overall political momentum. With few exceptions -- most notably gains by right-wing local news broadcaster Sinclair -- left-wing news networks … Read the full story by Robert Passikoff

Morris joined the group in 1992, founded Isobar in 2003 and led both the Americas and Asia-Pacific regions before taking a C-level role leading strategy and innovation. Read the full story by Steve McClellan

The partnership, designed to direct drivers to retail locations via in-route messaging, will launch in Canada, France, Italy, the U.K. and the U.S. this year. Read the full story by Steve McClellan

The show is "Whiskey Cavalier," an action show pitting a swashbuckling FBI agent against an equally skillful CIA agent. Read the full story by Adam Buckman

The action follows criticism of the video-sharing platform for monetizing videos that exploit children. Starting on February 25, YouTube's revised "strikes system" will give a one-time warning to users who … Read the full story by

A massive mobile ad-fraud operation, involving hundreds of malware-laden Android apps that were downloaded more than 10 million times, has been uncovered by Oracle. Read the full story by Wendy Davis

So far, ABC has run 691 promo airings, yielding 329.2 million impressions through Feb. 18, according to iSpot.tv. The promos feature primarily creatives focused on movies, with creative executions pulled … Read the full story by Wayne Friedman

The new "sonic logo" is a six-note melody that will eventually accompany all Mastercard transactions, probably starting with online sales. Read the full story by P.J. Bednarski

Marketers spent a total of $75.8 billion over the first three quarters of 2018 -- the most ever on record. Read the full story by Alex Weprin

The six new spots emphasize how the wireless network giant's technology touches real lives. Read the full story by P.J. Bednarski

Gene Turner, executive vice president and chief of Horizon Next, will add oversight of the new agency venture to his duties. Read the full story by Larissa Faw

Search for both Oscar advertising and content was nearly three times more than other big first-quarter TV events. Read the full story by Wayne Friedman

Based on the addition of WARC's 2019 ad industry forecast today, "Research Intelligencer" has updated its industry compilation and the result remains essentially unchanged. WARC this morning announced it is … Read the full story by Joe Mandese

The whys and wherefores of this competition were complicated, and had "Jeopardy!" fans at home wondering when the game would begin. Read the full story by Adam Buckman

Brand's debut on TikTok, a platform prized by Gen Z for its short-form mobile videos, will help engage younger audience through native hashtag challenges. Read the full story by Sarah Mahoney

Nielsen has acquired addressable advertising company Sorenson Media, and will launch Nielsen Advanced Video Advertising, focused on smart TV-based measurement. Sorenson Media's addressable TV ad platform will be combined with … Read the full story by Wayne Friedman