The global ad economy will expand 4.5% in 2020, according to a consensus estimate of Madison Avenue's leading ad forecasters calculated by Research Intelligencer. While the absolute projections of individual … Read the full story by Joe Mandese

Eight months before the start of the Toyko Summer Olympics, NBCUniversal says it has pulled more than $1 billion in national TV ad revenues -- a double-digit percentage gain vs. … Read the full story by Wayne Friedman

Dentsu Aegis Network has named Jacki Kelley to succeed Nick Brien as CEO Americas. The company said Brien "decided to leave," but did not disclose a reason why. Read the full story by Joe Mandese

Stan Richards, founder and creative director of The Richards Group, is passing the baton to successor Glenn Dady, effective January 1. Read the full story by Larissa Faw

WiFi network Boingo Wireless is restructuring and is cutting the staff of its ad network Boingo Media, according to a source familiar with the move. In a filing with the … Read the full story by Joe Mandese

Under this new agreement, the account will be serviced through the bespoke platformGSK entity launched by the Groupe last year after winning the $1.4 billion GSK media business. Read the full story by Larissa Faw

The direct-response ads posit a question and listeners are promoted to say "yes." Doritos, Wendy's and Comcast are among the first advertisers to try the format. Read the full story by Fern Siegel

One of the marketing glories of a non-alcohol offshoot of a famous beer is that there's no legal problem giving the stuff away. Read the full story by P.J. Bednarski

If imitation is the sincerest form of flattery, then Hallmark Channel is being inundated by compliments. Read the full story by Adam Buckman

"Even when the FTC does act, it takes a long time and the penalties are simply seen as the cost of doing business," 19 advocacy groups write in comments filed … Read the full story by Wendy Davis

No building in Manhattan is known far and wide as "the Viacom Building," but Black Rock was known far and wide as the CBS Building. Read the full story by Adam Buckman

As much as any popular entertainment of the past six years, 'Silicon Valley' provided a satirical yet accurate look at the rise and fall of a tech company. Read the full story by Adam Buckman

In a three-night stunt, Ellen DeGeneres and other celebrities intend to surprise regular people with heartwarming Christmas gifts. Read the full story by Adam Buckman

The ad industry is urging California's attorney general to back away from proposed privacy regulations that would require companies to honor do-not-track settings that consumers can send through their browsers. Read the full story by Wendy Davis

'Bloomberg News' recently made an editorial decision to not investigate its owner, Michael Bloomberg, who is running for president, or the other Democratic contenders. Read the full story by Sara Guaglione

With the addition of CBS's TV and digital inventories, following the ViacomCBS merger, OpenAP Market says it's now the largest cross-platform, audience-based ad-buying platform in the U.S. Read the full story by Karlene Lukovitz

He possesses a fortune said to be worth at least $400 million, so what does Larry David have to complain about? Read the full story by Adam Buckman

Why had my first reaction to the ad been "meh," when so many right-thinking Twitter wags were screaming? Read the full story by Sarah Mahoney