CHARLESTON, SC -- Love him or hate him, Trump is undeniably an entertainer. But I was surprised attending my first Trump campaign rally here Friday night to learn exactly what form of entertainment he provides: stand-up comedy. Yes, he was here to rally supporters and remind them about his popularity vs. his Democratic rivals who … Read the full story by Larissa Faw
Although media stocks were hit with dramatic weekly declines along with the major stock market indices at large -- around 14% over the last five days, due to mounting concerns … Read the full story by Wayne Friedman
Ecommerce will be the sector least affected by COVID-19, a strain of coronavirus -- at least in the near term, according to one analyst. "Medium term, we believe "cocooning" could … Read the full story by Laurie Sullivan
Four employees who worked closely with their infected colleague have been working remotely since Feb. 25 and are "prohibited from visiting business partners." Read the full story by Steve McClellan
Baidu developers have leveraged its facial recognition and other AI technology to create a way to remotely screen human body temperature. The fever-screening system, which is being used for railway … Read the full story by Laurie Sullivan
In the past few weeks, Amazon stopped more than one million products from being sold that inaccurately claimed to cure or stop the spread of coronavirus. It also has stopped … Read the full story by Laurie Sullivan
While the potential pandemic spread of the Coronavirus is impacting brands, none appear to have had their underlying brand equity affected as much as Grupo Modelo's and Anheuser-Busch InBev's Corona … Read the full story by Joe Mandese
Global shipments of smartphones will decline 2% this year due to the impact of the Covid-19 virus, according to the International Data Corporation. Shipments in Q1 are projected to drop … Read the full story by Chuck Martin
From cancelled events to supply-chain issues, the impact of the coronavirus continues to ripple throughout the technology industry. Read the full story by Gavin O'Malley
Actually, as of 12pm (EST) today, candidates have spent $1.03 billion, and still counting, on media buys related to the 2020 Presidential primaries and caucuses, according to public file data … Read the full story by Joe Mandese
Sometimes it seems as if the job of debate moderator is right up there with hosting the Oscars -- they have both emerged as thankless jobs. Read the full story by Adam Buckman
Bearing in mind that television is a visual medium, a TV columnist naturally will attempt to evaluate a political debate on its visual merits. Read the full story by Adam Buckman
Comcast -- which has long been protective of the set-top-box data set of its cable TV system subscribers -- has made a rare measurement deal with Comscore. Comcast's cable TV … Read the full story by Wayne Friedman
Digital platforms such as Facebook may be opting to take no position on the veracity of political advertising, but the Better Business Bureau (BBB) is stepping up to the plate, … Read the full story by Joe Mandese
Those seeking to go elsewhere have a tantalizing new option this weekend -- "Dispatches From Elsewhere" on AMC. Read the full story by Adam Buckman
Programmatic has provided cover for a massive amount of fraud. It has created faux precision and faux control. Read the full story by Dave Morgan
As a huge percentage of the news coverage dealt with President Trump, Brand Keys was again interested to see how much "trust" viewers had in the President, versus their regularly-watched … Read the full story by Robert Passikoff
In a shockingly timed move, Bob Iger, longtime chairman-CEO of Walt Disney, is resigning, effective immediately. Replacing him is Disney veteran senior executive Bob Chapek, chairman of Disney Parks, Experiences … Read the full story by Wayne Friedman
Nearly half of ad execs say they are using mobile audio advertising in lieu of traditional AM/FM radio media buys, according to a survey of advertisers and agencies conducted by … Read the full story by Joe Mandese
The ANA argues in its 18-page comments that companies will need an additional six months to comply with the "novel and operationally complex" measure. Read the full story by Wendy Davis
The new TV and digital ad buying/management platform will allow marketers to target key audiences for all NBC screens, networks, and dayparts -- all with one single audience guarantee, with … Read the full story by Wayne Friedman
In recent months, I've begun to receive a variety of predictive analyses offering various handicaps from Las Vegas oddsmakers to AI technologists that are interesting to follow -- but if … Read the full story by Joe Mandese
The move could help prevent broadband access providers like Comcast and AT&T from using subscribers' personal data for commercial purposes. Read the full story by Wendy Davis
The trial kicks off in Atlanta, Dallas, and Phoenix with the potential to expand nationwide. Read the full story by Laurie Sullivan
The Mike Bloomberg 2020 campaign is adding out-of-home media to its unprecedented spending on TV and digital ads. Bloomberg's foray into out-of-home media reflects broader points. Some rich irony, too. Read the full story by Ken Klein
Programmatic media buys now account for 85% of all digital ad spending, according to estimates released in a new report from the Interactive Advertising Bureau. The estimates, part of the … Read the full story by Joe Mandese
"What Lululemon did for yoga pants, MINDD will do for bras," says Helena Kaylin. Read the full story by Sarah Mahoney
Madison Avenue's acquisitions marketplace has slowed down dramatically over the past few years, turning in just 51 deals among the major agency holding companies and management consultants in 2019, according … Read the full story by Joe Mandese
What if you could target businesses based on their intent signals using an identity marker as indelible as a consumer's social security number? Well, now you can. Read the full story by Joe Mandese
Bloomberg's nomination would represent the utter annihilation of the marketplace of ideas. Read the full story by Kaila Colbin
The press has wide latitude to publish commentary about public figures - that's the essence of democracy. Read the full story by