Several brands are aiming to engage with consumers about their moms via social media. Some are offering prizes as incentives. Read the full story by Tanya Gazdik

Kantar ranked the top 10 advertisers based on their share of total clicks such as click-share percentage on product-listing ads and text ads displaying for 23 Mother's Day keywords. Read the full story by Laurie Sullivan

Those who want to win a Zoom call with pop star Maluma should "drop [MichelobUltra] a comment telling us why your mom is great using #Ultramom and #sweepstakes." Read the full story by P.J. Bednarski

Colle McVoy and ECG Group worked with Proof Alliance and United Way of Long Island respectively to help at-risk mom's and families with newborns. Read the full story by Larissa Faw

Hoping to retain national TV media advertising money, TV networks have been giving Q3 option deadline extensions to brand marketers -- beyond May 1 -- for possible cuts of TV … Read the full story by Wayne Friedman

TV couldn't be better. It has become our perfect pandemic partner. It's our industry that needs to adapt. Read the full story by David CohenRandall Rothenberg

Heading into one of the worst periods in recent advertising history, The Trade Desk is trading at an all-time high not in its ad trades, but the price of the … Read the full story by Joe Mandese

"With our state in the midst of a global pandemic and economic crash, and just beginning on our road to recovery, it would be unconscionable to raise taxes and fees … Read the full story by Wendy Davis

One-third of Anheuser-Busch InBev sales come from "on-premise" locations -- not only bars and restaurants, but sports arenas and concert venues. Read the full story by P.J. Bednarski

Advertisers and agencies appear to be reaching the same level of content consumption interest they showed in mid-February, a powerful new index created by Bombora for MediaPost reveals -- before … Read the full story by Joe Mandese

Americans' daily travel patterns continue to approach recent norms, as many states continue to ease restrictions and open places of public congregation, including businesses. The average American is now traveling … Read the full story by Joe Mandese

Ad execs currently expect the ad-spending recovery to begin in Q3, according to findings of the third wave of an ad industry tracking study on the effects of the COVID-19 … Read the full story by Joe Mandese

"Break Up With Netflix," reads one of the headlines in the June "CR." "Go All-In On Amazon Prime," reads another. Read the full story by Adam Buckman

Univision joins seven other major broadcasters in testing Nielsen's platform, which aims to enable networks to unlock national addressable inventory impressions at scale and independently control and operate addressable campaigns … Read the full story by Karlene Lukovitz

In theory, the board should make it easier for Facebook to balance free expression and the welfare of individuals and society as a whole. Read the full story by Gavin O'Malley

Having gained new consumers of its food products, Mondelez International intends to "attack the market" with increased media spending over the next several months. Read the full story by Steve Ellwanger

In the seventh edition of a special COVID-19 series, IPG Media Lab's "Floor 9" media futures podcast, the lab hosts UM strategists Lin Liu (UM China and Mat Maroni (UM … Read the full story by Joe Mandese

ViacomCBS will showcase combined assets of its Viacom cable TV-based platforms and will offer CBS Television Network programming as well as original programming for its streaming platform CBS All Access. … Read the full story by Wayne Friedman

Might I suggest another Hal Riney spot worthy of re-versioning for 2020: the "Bear." It would be a double entendre for being weak on Russia's hybrid attack, but also because … Read the full story by Joe Mandese

With the consolidation, the bulk of the digital media account will shift from WPP's AKQA to OMD, which has handled the company's traditional media assignment since OMD was formed 18 … Read the full story by Steve McClellan

Two months into the COVID-19 pandemic, more Americans say after the crisis is over they plan to spend less time with media. That's one of the findings from the eighth … Read the full story by Joe Mandese

Time plays tricks during a pandemic, and also wreaks havoc on our collective memory. Read the full story by Adam Buckman

To survive uncertain times, an organization structured as a complex adaptive system can pivot easily. Read the full story by Sarah Mahoney

Lucky Brand is hoping all this safer-at-home downtime has sharpened consumers' competitive spirit for fun daily challenge games. Read the full story by Sarah Mahoney