"Forty-nine percent believe brands taking a stance is not enough," the report asserts, "they have to have an obligation to act." Read the full story by Joe Mandese
Some companies have already made epic fails of bad timing, bad taste and bad tie-in to world events. Here's how to avoid the pitfalls. Read the full story by Aaron Paquette
Bickerstaff, an independent agency that launched just two years ago, is doing its part to defend its embattled nation, using a video instead of military weapons. Read the full story by Joe Mandese
If you checked Putin's playbook for the Ukraine invasion, it would be stale-dated by at least six decades -- and possibly more. Read the full story by Gord Hotchkiss
The Applebee's/CNN incident reveals that the way in which TV networks once monitored the environment for advertising has gone by the wayside. Read the full story by Adam Buckman
Applebee's paused advertising on CNN after the network ran picture-in-picture Applebee's ads during its coverage of the Russia-Ukraine crisis. What can brands do to make sure it doesn't happen again … Read the full story by Jacqui Hannigan
Meta's current policies do not preclude countries that sympathize with Russia from running ads in countries outside the U.S. Read the full story by Karlene Lukovitz
The three major 24/7 TV news networks posted more soaring gains driven by intense interest in Russia's invasion of Ukraine. Viewing rose 17% to a collective 7.09 million viewers for … Read the full story by Wayne Friedman
For some people, Putin's spin is easy to see. Others don't see it at all. Read the full story by Joe Mandese
While most Americans say the media coverage has been appropriate, many believe it makes nuclear war more likely. Read the full story by Joe Mandese
There are many incentives for new secondary guarantees, including the promise of a more healthy future for TV-based cross-platform advertising -- linear TV, connected TV, or whatever. Read the full story by Wayne Friedman
Not surprisingly, it includes some of the same big suppliers who participate in the NewFronts: Meta, Microsoft, Amazon, etc. Read the full story by Joe Mandese
A new western series on AMC+ takes multiple cues from the 1960s westerns of Clint Eastwood and director Sergio Leone. Read the full story by Adam Buckman
The "purchase-based media scoring" method will be applied to Omni's "inventory graph," enabling Omnicom to target people based on their purchasing history. Read the full story by Joe Mandese
The House Judiciary Committee is seeking a criminal probe of Amazon over statements to lawmakers during the committee's recent investigation of competition in digital markets. Read the full story by Wendy Davis
Question: When was the last time GM asked you for permission to use your identity to target you with ads? When was the last time you consented to it? Speaking … Read the full story by Joe Mandese
Christine McCarthy, senior EVP/CFO, Walt Disney, said the company will be careful to "make sure any advertising is consistent with the content -- what people are watching," speaking at the … Read the full story by Wayne Friedman
Havas Group's net revenues for the year were EUR2.34 billion ($2.6 billion), up 9.2%, and back up to its pre-COVID level (full-year 2019). Organic revenue growth (which excludes currency and … Read the full story by Steve McClellan
Advertisers thought they bought billions of ads on one Gannett site, but they were actually served on other ones, according to the research. Read the full story by Laurie Sullivan
In impression pools -- baskets of third-party inventory added to fill out delivery volume and bring down CPMs -- dodgy inventory is a feature, not a bug. Read the full story by Dave Morgan
After nearly 75 years of making fingers messy with orange dust, Cheetos wants to take credit for inspiring the birth of hands-free technology. Read the full story by Steve Ellwanger
St. Patrick's Day and drinking go hand in hand -- even more so if your alcohol brand has the word "Irish" in its name. Read the full story by Les Luchter