Omnicom's John Wren said the firm supports "common sense gun legislation" and IPG's Philippe Krakowsky reminded staffers of "how much unfinished work remains ahead for all of us." Read the full story by Steve McClellan
It's time for cultural influencers and professional persuaders to engage. There is common ground in framing gun safety as a matter of personal responsibility. The talented people in our industry … Read the full story by Brian Monahan
I can't help wondering if media coverage plays a role in desensitizing American sentiment about gun control, because in the end, we just throw up our hands and say, "What … Read the full story by Joe Mandese
Ads featuring politicians brandishing guns are played on TV networks and stations. What if images and footage depicting the residual after-effects of gun ownership played right after these messages? Read the full story by Wayne Friedman
Twitter agreed to pay $150 million to settle allegations that it misled users by asking for their phone numbers and email addresses for security purposes, then drawing on the data … Read the full story by Wendy Davis
An Ohio judge is allowing AG David Yost to proceed with an effort to prohibit Google from prioritizing its services or products in search results. Read the full story by Wendy Davis
For one: Netflix should make delivering the most viewer-friendly ad experience part of its promise and mission. Read the full story by Dave Morgan
Snap is likely to miss its Q2 earnings guidance. Analysts fear all ad platforms will be hit by a consumer spending downturn. Read the full story by Karlene Lukovitz
Signaling a wider macro-view of a possible slowdown in advertising, traditional TV-based media companies' stock prices declined sharply after Snap said on Tuesday it is seeing a sharp deceleration of … Read the full story by Wayne Friedman
Most WFA members say they're in "trial mode," but project big jumps in use of shoppable media formats in 2023. Read the full story by Joe Mandese
If you guessed government/politics, you're way ahead of me. And you probably also have some strong opinions about how that correlates to parent Meta's decisions -- or indecisions -- about … Read the full story by Joe Mandese
Research released from The Advertising Coalition and conducted by IHS Markit on Wednesday finds that advertising generated $7.1 trillion in sales in 2021, and it supported 28.5 million U.S. jobs. Read the full story by Laurie Sullivan
At least two Havas clients -- Papa John's and Sanofi -- have already begun using it to plan/buy media based on addressable audience segments. Read the full story by Joe Mandese
The "TV Blog" revisits the reviews published here that greeted the premieres of this year's cancelled shows not so long ago. Read the full story by Adam Buckman
I fear the death of sarcasm is nigh. That would be a shame, since sarcasm can be a useful way to examine hot-button issues more objectively. Read the full story by Gord Hotchkiss
The estimate assumes Netflix can gain about 10 million paid U.S. subscribers and realize about $7 in ad revenue per AVOD subscriber. Read the full story by Karlene Lukovitz
"George Carlin's American Dream" represents a rare, in-depth look at Carlin's world, both public and private. Read the full story by Adam Buckman
On "The Great American Tag Sale With Martha Stewart," TV's domestic baroness throws open her gates to sell her own belongings. Read the full story by Adam Buckman
The appointment follows two year of project work for the client including audience research and data strategy, the development of data infrastructure, and an intelligence platform now used by the … Read the full story by Steve McClellan
Dentsu has been one of the retailer's agencies since 2005, and has already begun "onboarding the full media business." Read the full story by Joe Mandese
"Google cannot allow its online advertising-focused digital infrastructure to be weaponized against women," lawmakers say in a letter sent Tuesday to CEO Sundar Pichai. Read the full story by Wendy Davis
A study by digital marketing agency Hennessey finds North Carolina is the most social media-obsessed state, followed by Tennessee, with Facebook leading as the most-Googled social media site in every … Read the full story by Colin Kirkland
For American television viewers, the start of the new prime-time season is still four months away. For insiders at media agencies, networks, and advertisers (as well as analysts like me), … Read the full story by Steve Sternberg
In the new role Hagedorn is tasked with designing what the company described as "agile" and "complex' go-to-market solutions for clients. Separately, Publicis confirmed that Samantha Levine Archer, also formerly … Read the full story by Steve McClellan
The Advertising Coalition commissioned study found advertising directly supports only 7.6%, and indirectly supports just 18.5% of total U.S. sales. Read the full story by Joe Mandese