Celebrity Cruises has been ramping up spending of late as the cruise industry continues to recover from an extreme slowdown during the pandemic. Read the full story by Steve McClellan
While the ad industry still is not in a recession, according to the major agency forecasting units, the major agencies continue to see their year-over-year revenues declining, according to a … Read the full story by Joe Mandese
Recent signs and circumstances buffeting legacy television indicate that the decline of traditional TV may be entering a new phase. Read the full story by Adam Buckman
Target is counting down to the release of the "Black Panther" sequel, with new ads, AR activations and community screenings. Read the full story by Sarah Mahoney
Netflix says its current plans -- ad-free Basic, Standard and Premium plans -- will not be affected. Basic with Ads, which will be priced at $6.99, will be launched in … Read the full story by Wayne Friedman
The selection has less to do with how people actually live their lives, and more to do with how people monetize their lives - especially idle moments that seem ripe … Read the full story by Joe Mandese
Microsoft brought attention to new graphic design apps Wednesday. The Designer app in Microsoft 365 features AI-image generation to generate images from text by bringing it to first-party apps and … Read the full story by Laurie Sullivan
Nike, Lululemon and e.l.f. also reign in Piper Sandler's latest survey, with the environment and abortion emerging as top concerns. Read the full story by Sarah Mahoney
The company has put its $1 billion-plus media agency account in review after a 25-year partnership with Horizon media. Read the full story by Richard Whitman
The biggest problem with Disney's Tomorrowland was that the future kept becoming the present -- and, in doing so, it became no big deal. Read the full story by Gord Hotchkiss
Estimating that total marketing is actually about $6 trillion, GroupM's Brian Wieser quips, "If you said that, people would say, '$6 trillion - that's like a made-up number. We need … Read the full story by Joe Mandese
U.S. spending will rise 13.7% to $35.65 billion, while worldwide spending will expand 11.1% to $75.16 billion this year, according to PQ Media's just-released forecast. Read the full story by Joe Mandese
At this time of year, we are reminded that the networks and their new fall shows are brought to you by advertising. Read the full story by Adam Buckman
The next decade will mean navigating a mix of linear and streaming TV channels and platforms to have any hope of efficiently reaching audiences at scale. Read the full story by Dave Morgan
When Netflix debuts its ad-supported model next month, will it remember that it's recency and reach, not frequency, that matter most? Read the full story by Maarten Albarda
The Federal Trade Commission will accept comments regarding potential privacy rules until November 21. Read the full story by Wendy Davis