"We estimate Snap will generate $234 million from 'My AI' sponsored links in 2024," New Street Research analysts note in a report published today, estimating Meta's AI agent ad buys … Read the full story by Joe Mandese

Flywheel's digital commerce data will be integrated into Omnicom's AI-powered operating system, Omni, says Duncan Painter, who will serve as CEO of the new practice area. Read the full story by Joe Mandese

Both agencies will continue to operate with their current leadership, under their own brands, and each agency will maintain an affiliate relationship with Interpublic Group (IPG), "with ongoing access to … Read the full story by Steve McClellan

MediaPost is beginning the New Year by welcoming back "MADblog," if in name only. Speaking of names, Barbara Lippert is coming back to write it, albeit with a new focus … Read the full story by Joe Mandese

That's what Republican Presidential candidate Vivek Ramaswamy said, pulling an ad that aimed to soften his brutal attack-dog image. Read the full story by Barbara Lippert

"Barbie" has some lessons for advertisers: How to create a communications piece (basically a very elevated two-hour ad) that conquers the world. Read the full story by Barbara Lippert

"The Lost Voice" does a hard thing: It demonstrates cold, cutting-edge "personal voice" technology while offering warmth, whimsy, mystery, and a ton of heart. Read the full story by Barbara Lippert

Two big holiday weekends helped push yearly domestic theater revenue higher. Film TV spend was up 11% to $1.23 billion. Read the full story by Wayne Friedman

Marketers and agencies weigh in to discuss the new tool that defaults to restricting third-party cookies to 1% of Chrome users globally. Read the full story by Laurie Sullivan

"To be as efficient as possible in our media spend, we are evaluating participation in auto shows on a case-by-case basis," per the automaker. Read the full story by Tanya Gazdik

TikTok plans to defend itself in a privacy lawsuit by arguing that non-TikTok users consented to being tracked when they visited websites operated by Hulu, Etsy and other companies. Read the full story by Wendy Davis

Here's one more reason to say goodbye to tracking browser cookies. Read the full story by Laurie Sullivan

Take a closer look at what retail and apparel marketers read last year. Read the full story by Sarah Mahoney

Still the fastest-growing virtual pay TV provider, YouTube TV has surpassed Dish Network and is now the fourth-largest pay TV provider of any kind, says MoffettNathanson Research. It is projected … Read the full story by Wayne Friedman

"The Golden Wedding" on ABC might draw more viewership than the week's other "Golden" entry, "The Golden Globes" on CBS. Read the full story by Adam Buckman

More than a week after her Dec. 27 "gaffe" for failing to acknowledge that slavery was the primary cause of the U.S. Civil War, Republican presidential primary candidate Nikki Haley's … Read the full story by Joe Mandese

New formats initially will be exclusive to GroupM agency clients and will be finalized in time for 2024-25 upfront planning. Read the full story by Joe Mandese

Readyverse Studios intends to build a "destination for fans to explore their favorite stories and IP in the metaverse, leveraging web3, metaverse games and experiences, augmented reality, and virtual reality … Read the full story by Colin Kirkland

A quarter century after working with Jack Myers on some of the ad industry's most transformational projects, he finally agreed to go on the record about them. Watch and find … Read the full story by Joe Mandese