After a rough start, the U.S. ad market ended 2023 up 2.8% in December, and 0.5% for the full year, according to the just-published U.S. Ad Market Tracker. Smaller categories … Read the full story by Joe Mandese

CFO called Olay Super Serum "the most successful new serum in the category," with 30% of its users category newcomers. Read the full story by Danielle Oster

The ad-supported service launches Jan. 29. MoffettNathanson research reiterated Amazon's statement that it will have "meaningfully fewer ads than linear TV and other streaming providers." Read the full story by Wayne Friedman

Netflix will be exclusive partner for WWE content including "Raw" programming. The 10-year deal covers the U.S., U.K., Canada and Latin America starting in 2025. NBCU's USA Network previously had … Read the full story by Wayne Friedman

A hairy, comically jiggly-bellied underpants-wearer replaces Jeremy Allen White in shot-for-shot CK parody for BROL nonalcoholic beer. Read the full story by Barbara Lippert

The review follows the appointment of the company's new marketing chief, Esi Eggleston Bracey, in October. She succeeded Conny Braams, who left the company last August. Read the full story by Steve McClellan

The Federal Trade Commission said Thursday it is investigating how partnerships between Big Tech and artificial intelligence companies could affect competition. Read the full story by Wendy Davis

While OpenAI is not an agency per se, it is a highly creative technology platform that has had an outsized impact on the agency world over the past year. Read the full story by Steve McClellan

The company announced today that it is investing 300 million euros over the next three years to transform from a platform company to what it calls an "intelligent system company" … Read the full story by Steve McClellan

In this week's chat, Shelly Palmer explains why this year's CES was about the most human humans, not technology, per se. Read the full story by Joe Mandese

That's how Nielsen's just-released planning guide to this year's upfronts/newfronts begins. After reading it, I'd have to agree it's kind of like deja vu all over again. Read the full story by Joe Mandese

Farjami succeeds Mindshare Global CEO Adam Gerhart, who had been handling the GroupM role on an interim basis. Read the full story by Joe Mandese

E.L.F. Beauty keeps turning unexpected media moves into spectacular growth. It was chosen as MediaPost's Client of the Year for its media choices that make others say, "Damn, why didn't … Read the full story by Sarah Mahoney

No other singular programming event has resulted in as many sign-ups for a premium streamer in a 3-day period, says Antenna, a research firm that covers the subscription economy. "Time … Read the full story by Wayne Friedman

Sunday's playoff game reached 50.4 million viewers -- the largest NFL audience ever outside the Super Bowl and conference championship and the first divisional game ever to top 50 million. … Read the full story by Wayne Friedman

The experience generates ad content -- the first integration of Gemini AI in Google Ads. The tool has rolled into a beta project, available to English-language advertisers in the U.S. … Read the full story by Laurie Sullivan

"A caaah is a caaah," says actor Matthew MacFadyen, elongating the single syllable in his native British accent at the start of this dashing Mercedes-Benz commercial. Read the full story by Barbara Lippert

"Good Housekeeping" magazine leads Pew's study on print media. Read the full story by Ray Schultz

Not surprisingly, Americans perceive Liberals as being depicted more positively and garnering much more exposure than Conservatives. Other media disparities abound. Read the full story by Joe Mandese

Jon Stewart is returning, MacArthur-like, to "The Daily Show," just in time to take on the ongoing presidential campaign. Read the full story by Adam Buckman

While some award-winners tackled the two biggest media challenges facing advertisers - information asymmetry and misaligned incentives - OpenAP leveraged both, but not necessarily in the best direction. Read the full story by Joe Mandese

We have way more serious things to worry about than who didn't get nominated for an Oscar. But the snubs to the movie's director and star still rankle. Read the full story by Barbara Lippert