Google is disputing claims about its Privacy Sandbox in a new report made by IAB Tech Lab that suggests it may make it more difficult to serve effective ads, as … Read the full story by Laurie Sullivan

Meta will soon allow advertisers to dodge the service fee by paying to boost their content from web and mobile browsers on Facebook or Instagram. Meta says it is offering … Read the full story by Colin Kirkland

Competing direct-mail packages arrived at our home earlier this week from Disney and the activist investment firm trying to win seats on the Disney board. Read the full story by Adam Buckman

Wieser's insights are from a new report commissioned as part of a series from CIMM on the impact of new ad currencies. I personally guarantee it's worth reading. Read the full story by Joe Mandese

LinkedIn has launched a Media Planning API, introducing the ability for agency partners to glean data directly from its platform to increase ROI and make more accurate and strategic campaign … Read the full story by Colin Kirkland

Netflix will present first-look content and a "Netflix Experience" event where media-buying and ad execs can immerse themselves in special rooms. For its "Stranger Things" show, clients will find themselves … Read the full story by Wayne Friedman

Upfront Week announcements are already coming fast and furious from the big TV companies that simply cannot wait to reveal their outsized presentation plans. Read the full story by Adam Buckman

An Amazon Prime subscriber is suing the company over its recent decision to charge Prime members an additional $2.99 a month to avoid ads in movies and TV shows. Read the full story by Wendy Davis

The campaign news cycle went into overtime following Super Bowl LVIII, including a lingering conspiracy about a government PsyOp involving Taylor Swift. Remarkably, a Monmouth University poll found 32% of … Read the full story by Joe Mandese

From a marketing POV, Biden's campaign is an irredeemable, Hindenburg-level catastrophe. This is the President of the United States, but somehow he never controls the news cycle. Read the full story by James Forr

Since I last updated it, the percentage of the world's population living in a democracy has fallen to 29% in 2022 from 33% in 2020. I suspect it's a bit … Read the full story by Joe Mandese

Months after Google made its Gemini AI model public, it is rolling out a new version that can handle several times as much audio, video, and text input as GPT-4. Read the full story by Laurie Sullivan

Hallucinations represent deviations from normal operations in AI systems, manifesting as unusual patterns, behaviors or the generation of fictitious outputs. Such anomalies arise from myriad sources, including corrupted input data, … Read the full story by David DiCamilloAnil Hari

X's new ad option will pair brands with pre-selected video creators, part of X's ongoing "video-first" initiative. Creator Targeting will enable advertisers to run ads against a curated list of … Read the full story by Colin Kirkland

JiYoung Kim has been appointed COO and Lynne Reilly has been named chief growth officer - both will report to newly named CEO Sharb Farjami. Read the full story by Steve McClellan

That's the gist of a new campaign from EP+Co that uses AI to resurrect the 16th U.S. President and to imagine what he would think of the lasting legacy of … Read the full story by Richard Whitman

An array of Super Bowl advertisers laid down the $7 million to wade into the waters of that hot-button topic, religion. Read the full story by Barbara Lippert

How a seven-year-old Reddit post led to one of Super Bowl's biggest hits - and 28 billion impressions. Read the full story by Sarah Mahoney

Re Temu's Super Bowl commercial: Unless it signaled something about an alien takeover, it was incomprehensible the first time, and never got better. Read the full story by Barbara Lippert

Burnette, who conceived TV's superimposed NFL first down line, died Feb. 6. Read the full story by Joe Mandese