The holding company is effectively shuttering cultural intelligence consultancy Sparks & Honey and integrating its AI technology into its own AI-powered OMNI platform, MediaPost has learned. Read the full story by Joe Mandese

Barry McCarthy is leaving the company amid more losses. Read the full story by Sarah Mahoney

Which is the most AI-centric of the major agency holding companies? Based on a "Media3.0" analysis of their annual reports, WPP is far and away the most dominant, followed by … Read the full story by Joe Mandese

The beauty retailer plans to give $3 million to nonprofits. Read the full story by Sarah Mahoney

And by "world," I mean media optimization stack as we transition from a bifurcated linear/digital process to a holistic cross-platform one. Read the full story by Joe Mandese

Snapchat has partnered with creator marketing platform CreatorIQ to help brands discover Snap creators, manage partnerships and measure results on the CreatorIQ platform. Read the full story by Colin Kirkland

Spotify highlighted its video ad opportunities at its first NewFront event, and Head of Sales Ann Piper and Global Creative Director Kay Hsu discussed the steep rise in video consumption. Read the full story by Colin Kirkland

In the case of the headline above, it's Ascential plc's WARC unit, which made that declaration this morning, supplanting search, which still is the biggest ad medium in other forecasters' … Read the full story by Joe Mandese

Since it is a digital-first effort, a lot of content was needed -- and the comedic duo had no problem producing it, Stellantis' Olivier Francois tells "Marketing Daily." Read the full story by Tanya Gazdik

Jeff Daniels' direction for portraying a profane Atlanta real estate developer in "A Man in Full" may have been to play this guy in the most vulgar way possible. Read the full story by Adam Buckman

Brands advertising on Roblox can now publish video ads for users 13 years and up without having to create custom large-scale immersive experiences. Read the full story by Colin Kirkland

The move to add gaming to its platform will likely increase the time LinkedIn users spend on the app while attracting a more diverse user base. The move is in … Read the full story by Colin Kirkland

"We're finding people are coming to us because we rise above division and partisanship to bring people news in a much more balanced way, because we are the outside insider," … Read the full story by Joe Mandese

This week's announcement marks the official launch and public availability of his new "athluxury line." Read the full story by Tanya Gazdik

Profits at the ecommerce giant more than tripled, driven by AI and $11.82 billion in ad sales. Read the full story by Sarah Mahoney

Managing AI, correcting misperceptions of news, and investing in new innovations were three of the subjects put before a panel of five leaders of name-brand news media. Read the full story by Adam Buckman

The warning puts brands, endorsers, developers, toy makers and others on notice about misleading children under 13 vis a vis AI-generated advertising. Read the full story by Joe Mandese

A recent district court ruling in a battle over real-time bidding "effectively foreclosed use of the class-action device in data-privacy cases," counsel for Google users says. Read the full story by Wendy Davis

Trade Desk advertisers now have direct access to Roku via a private marketplace. iSpot will become a preferred third-party TV/streaming measurement partner, offering direct and programmatic advertisers reach, frequency, verified … Read the full story by Wayne Friedman

The one thing citizens of both parties agree on: Executing a puppy in cold blood and then bragging about it is unacceptable. Read the full story by Barbara Lippert

The company's North America operation was the only region to lose ground in Q1 with an organic net revenue decline of 4%, which the firm said was "in line with … Read the full story by Steve McClellan

The company is back in growth mode after losing ground in 2023 with a 5.9% organic decline including a drop of 6.7% in Q4. Q1 growth was led by a … Read the full story by Steve McClellan

The estimate, part of PQ Media's annual U.S. and worldwide consumer media usage tracking study, however, projects it will rebound once again this year and for the foreseeable future. Read the full story by Joe Mandese

An AT&T ad in heavy rotation during NBA playoff games spawned intense hatred on social media this week. Read the full story by Barbara Lippert

Insiders say potential bidders included rival Mediaocean, as well as a consortium of agency holding companies led by Omnicom, which previously pledged to assist with Hudson MX's sale. Read the full story by Joe Mandese