
News
The house is listed for $1,206,139 on the Zillow website -- a price that's up more than 2% since last Christmas. Read the full story by Tanya Gazdik

Commentary
A Harris Poll survey finds that just 48% of workplaces now host regular in-person holiday events. 79% of workers would rather have a bonus than a party. Read the full story by Richard Whitman

News
The new creative offers a non-dairy reboot on a Christmas tradition. Read the full story by Fern Siegel

News
The "Fresh Start Feeling" campaign will peak with what the brand is calling a "takeover" of CNN's "New Year's Eve Live." Read the full story by Les Luchter
News
"Absent a judicial injunction, decision overturning the law, or action by you, TikTok will soon be banned in the United States, causing its creators and users serious hardship," Senators Ed … Read the full story by Wendy Davis

News
The agency will handle all markets except for China. The incumbent was WPP's Mindshare, which held the account over two decades. Read the full story by Steve McClellan

News
Google on Thursday released Gemini 2.0 Flash Thinking Experimental, an AI model that uses runtime "reasoning" techniques similar to OpenAI's o1 to achieve "deeper thinking" for queries. Read the full story by Laurie Sullivan

News
The updates to LinkedIn's Campaign Manager portal are aimed at delivering enhanced insights and targeting tools to brands eager to see their in-app promotions thrive in the B2B sector. Read the full story by Colin Kirkland

Commentary
The "Dune" universe gets a new addition this weekend with "Dune: Prophecy," which seems aimed primarily at young women. Read the full story by Adam Buckman

News
While not a new certification, the JIC announced VideoAmp's "personification" method of modeling demographic audience data is transaction grade for 2024-25 upfront advertising buys. Read the full story by Joe Mandese

News
VideoAmp has grown 880% year-over-year in media spend from deals transacted using its data, overdelivering on expectations. In September it anticipated reaching a $1.5 billion level by year's end. Read the full story by Wayne Friedman

News
OpenAI has made ChatGPT search available to all and its mobile and desktop apps available to all logged-in users. The update includes many new features including faster browser speeds and … Read the full story by Laurie Sullivan

News
Another programmatic media network will launch, but this one will become the first to focus on the industry that sells and rents homes and properties. Read the full story by Laurie Sullivan

News
According to a report in the Nikkei newspaper, the two companies are considering operating under a holding company,. Read the full story by Tanya Gazdik

News
Gender identity has become a charged and divisive topic. But Disney has continued to feature LGBTQ+ content in its more adult-focused fare. Read the full story by Tanya Gazdik

News
Tone-deaf phrasing of UnitedHealth Group CEO Andrew Witty's "New York Times" essay turned a PR opportunity into a reputational firestorm. Read the full story by Sarah Mahoney
Commentary
It seems IPG's not being on the principal media buying bandwagon was perhaps one of the biggest drivers for OMC's interest. Read the full story by Maarten Albarda

Commentary
Selling a candidate is no different than selling socks, soap, or soda. Whether Democrats move right or left makes no difference if they can't market themselves in a way that … Read the full story by James Forr
Commentary
Those of us involved in advertising need to recognize how many of our industry's practices serve to undermine the gathering and reporting of reliable news. Read the full story by Dave Morgan

Commentary
No, the "Bulletin of the Atomic Scientists" has not moved the Doomsday Clock forward to nine seconds to midnight, though I think it very well could when it makes its … Read the full story by Joe Mandese