Major gains in sponsorship deals came from ticketing, alcoholic beverages and telecommunications. The total number of actual deals for all the NFL teams grew to over 3,600. Read the full story by Wayne Friedman

YouTube's latest "AdBlitz" hub allows advertisers to showcase and tease their biggest ads of the year to curious viewers via categorized in-app playlists. Read the full story by Colin Kirkland

Pepsi has reignited the Cola Wars with Pepsi Zero Sugar. Read the full story by Fern Siegel

"Knock Out" features a boy in boxing trunks symbolizing the battle against cancer as LL Cool J's "Mama Said Knock You Out" plays. Read the full story by Les Luchter

Google's Super Bowl ad highlights a dad's love for his daughter and showcases how Google AI tools help him translate lessons learned into an opportunity for a new job. Read the full story by Laurie Sullivan

This time, Sally's big O is real -- and it comes from the mayo on her turkey sandwich. Read the full story by Barbara Lippert

A campaign starring rap duo Ying Yang Twins aims to double gametime fun. Read the full story by Sarah Mahoney

This year's ad for nonprofit Come Near invites viewers "to explore the contrast between greatness as our society defines it and what Jesus said and showed greatness is." Read the full story by Tanya Gazdik

Mountain Dew Baja Blast shared the full version of its Super Bowl ad, directed by Oscar-winning filmmaker Taika Waititi, Read the full story by Danielle Oster

The D2C brand's two-week drip of Gordan Ramsay and alien-themed content topped 6 billion impressions. Read the full story by Sarah Mahoney

Fox will tag Super Bowl LIX ads this year with AD-ID tags to help advertisers connect with consumers, measure campaign effectiveness, deliver relevant creative ads and avoid wasting ad dollars. Read the full story by Laurie Sullivan

The CBS show will take a stab at gauging the public's taste in comedic Super Bowl spots by offering viewers the opportunity to vote on two spots seen on the … Read the full story by Adam Buckman

X Corp. on Saturday filed a second amendment to its antitrust complaint, adding Nestle, Abbott Labs, Colgate-Palmolive, Lego, Pinterest, Tyson Foods and Shell as proposed defendants alongside the World Federation … Read the full story by Wendy Davis

Warning: This post contains sensitive content, which some people may find offensive or disturbing. It's about MAGA threats to democracy, the ad industry, possibly, Smokey Bear. Read the full story by Joe Mandese

Roughly 40% of Mattel's toys are made in China, while 10% are made in Mexico. Read the full story by Tanya Gazdik

The Consumer Data Protection Act, passed this week by the Virginia state senate, would outlaw the sale of data that can identify someone's location within a 1,750-foot radius. Read the full story by Wendy Davis

New Birth Baptist Church Dr. Jamal Bryant wants 100,000 people to sign a petition and not shop at the store. Read the full story by Tanya Gazdik

The Senate Commerce Committee on Wednesday approved the Kids Off Social Media Act, which would prohibit social media platforms from allowing children under 13 to create accounts, and prohibit platforms … Read the full story by Wendy Davis

TikTok Shop is officially launching in Mexico this month, marking its expansion into Latin America. TikTok Shop first started inviting merchants to open stores on the platform in Mexico in … Read the full story by Colin Kirkland

A long-time Outfront board member, Brien also is a candidate to become permanent CEO, replacing Jeremy Male, who is retiring. Read the full story by Joe Mandese

The full-year growth surpassed the upper end of the firm's 5% growth guidance for the year. In Q4 the media and advertising division was up 7.1%, precision marketing gained 9.1% … Read the full story by Steve McClellan

For full-year 2024, organic growth (which excludes M&A and currency impact) was 5.8%. In North America, organic growth was 5.1% for the full year. Read the full story by Steve McClellan

Amazon's online ad business generated $17.29 billion in Q4 2024, with $20 billion in total profits in the holiday period, the company reported Thursday. CEO Andy Jassy said expanding Prime … Read the full story by Laurie Sullivan

That seems to be what industry economist and former big agency insider Brian Wieser is suggesting in a new report being released this morning. Read the full story by Joe Mandese