"Forward bookings" for April/May expanded just 1.8% vs. the same two-month period a year ago, according to just-released estimates from Guideline. Read the full story by Joe Mandese
Google harmed publishers and consumers by monopolizing key components of the ad-tech market, a federal judge in Virginia ruled Thursday. Read the full story by Wendy Davis
A federal judge said he's likely to approve Google's $100 million settlement of a class-action alleging that it overcharged some pay-per-click advertisers. Read the full story by Wendy Davis
A fitness company based in South Carolina has sued Meta Platforms for allegedly overcharging advertisers a collective $4 billion, starting in 2013 and continuing for at least four years. Read the full story by Wendy Davis
A brief clip and newly posted photos provide a tantalizing glimpse at Ken Burns' sprawling documentary series on the Revolutionary War coming this fall. Read the full story by Adam Buckman
"Defendants agreed to enact and enforce mandatory brand safety standards that they intended to have an effect on digital advertising on user-generated platforms," Rumble argues in new court papers. Read the full story by Wendy Davis
Weeks after WPP acquired InfoSum for an undisclosed sum, there still are many unanswered questions. Here are a few of them. Read the full story by Joe Mandese
"Given Brian Lesser's role at the company, the board were aware of the potential conflict of interest and the acquisition was evaluated independently. Similarly, disclosure of the terms of the … Read the full story by Joe Mandese
I'm sure becoming part of a shocking pina-colada family-death-pact scenario was not in the plan for the Nestle-owned creamer. Read the full story by Barbara Lippert
Digital ad revenue grew nearly 15% to $259 billion in 2024, according to the IAB, which released its annual internet ad revenue report on Thursday. Read the full story by Laurie Sullivan
Linda McMahon's latest gaffe handed Kraft Heinz an opportunity too juicy to resist. Read the full story by Sarah Mahoney
Just weeks after Assembly named one, Interpublic's Momentum Worldwide unit this morning appointed a Chief AI Officer, indicating that it is the hot new title on Madison Avenue. So we … Read the full story by Joe Mandese
Tariffs, aspirational shopper woes, and China drag LVMH down, shaking up a $400 billion market. Read the full story by Sarah Mahoney
The FTC is urging the public to weigh in on "how federal regulations can harm competition in the American economy." Read the full story by Wendy Davis
The program includes a 90-minute, self-administered training and testing process and the granting of a new "AI Shield" proving certification. Read the full story by Joe Mandese
AAM working groups formed last year have been instrumental in providing feedback for new initiatives, but spent several months creating the certification after hearing feedback from publishers, brands and agencies. Read the full story by Laurie Sullivan
"Media consumption has reached its saturation point as digital device penetration rates having peaked in major developed markets, like the U.S.," PQ notes in its new report, adding: "Analysis of … Read the full story by Joe Mandese
Our longtime columnist explains how writing for MediaPost "forced me to think. I don't have words for how valuable I believe that to be." Read the full story by Kaila Colbin
Carl's Jr.'s Snack Stash lets consumers choose three sides from a variety that include onion rings and waffle fries, all for $4.20. Read the full story by Teresa Buyikian