At Chuy's, $6 regular or $9 grande signature House 'Ritas come with $1 floaters, along with $5 queso bowls, on May 5. Read the full story by Teresa Buyikian

That's on the low end of agency-client relationship longevity by agency type, according to a joint report from the 4A's and the ANA. Experiential agencies have the longest average tenure … Read the full story by Steve McClellan

Marketers and agencies often see eye-to-eye on strategic direction and creative output, while procurement professionals tend to focus on cost control, efficiency and performance metrics. Read the full story by Robert Williams

Google confirmed Thursday to MediaPost that it ran a limited experiment with a few publishers serving ads in chatbots before making AdSense for Search broadly available to sites that host … Read the full story by Laurie Sullivan

Channel performance reporting will enable advertisers to gain visibility into how individual channels like search, display and YouTube perform within Performance Max. Google also will add full search-term reporting and … Read the full story by Laurie Sullivan

Google announcements today around AI Mode include addition of products and place cards to answers, a new history panel and running limited tests without an opt in on Al Mode … Read the full story by Laurie Sullivan

Consumers will soon delegate online shopping tasks to agentic agents, moving brands into a new world of advertising and online commerce. Credit card and payment systems are working with AI … Read the full story by Laurie Sullivan

Among the use cases suggested in the launch video: a florist receives an alert about low inventory, with a request to restock. Read the full story by Danielle Oster

Slate's is the only automotive campaign to introduce itself with a commercial about death, pickle juice and human taxidermy. Read the full story by Barbara Lippert

Linear TV had the bulk of ad-supported viewing at 58%, with streaming platforms at 42.4%. Broadcast networks had a 28.7% share of ad-supported viewing, with cable TV networks 28.9%. Read the full story by Wayne Friedman

Health tech company Oura Health partnered with Paramount Studios on a campaign promoting the Oura Ring's "physiological stress tracking" feature. Read the full story by Danielle Oster

A new Harris Poll finds nearly half say recent executive orders and policies have negatively affected their business's competitiveness. Read the full story by Steve McClellan

Paramount Global should do whatever it takes to marshal its legal resources, and dedicate whatever amount of money it will take to fight, fight, fight Trump's meritless lawsuit against CBS … Read the full story by Adam Buckman

Kid Rock, whose birth name is Robert James Ritchie, has a love-hate relationship with the residents of Detroit, where he wasn't actually born. Read the full story by Tanya Gazdik