MAD Agency Daily
Thursday, August 8, 2013
  • British Airways, Iberia Fly Media To Carat

    Following a competitive pitch by International Airlines Group (IAG), both British Airways and Iberia this morning named Carat its new global media shop. Read the whole story

  • Class Action Suit Filed To Stop Publicis Omnicom Merger

    Is it really a merger of equals? That's a question that has dominated industry chatter about the proposed Publicis Omnicom merger since it was … Read the whole story

  • Agencies Quietly Begin Using Programmatic Platform To Buy TV, Billions Already Served

    In a development bound to send ripples across both Madison Avenue and the television industry, a new "audience-buying" platform has quietly rolled out an … Read the whole story

  • Double Digit Rev And Profit Gains For Sapient

    Marketing and technology firm Sapient posted a 13% gain in revenue for the second quarter to $314 million. Net income soared 65% to $23.3 … Read the whole story

  • Do You Know When To Say No?

    As a small agency owner, saying "no" is one of the most difficult things to do--especially when it comes to new business. Read the whole story