Following a competitive pitch by International Airlines Group (IAG), both British Airways and Iberia this morning named Carat its new global media shop. Read the whole story
When you brand your business with the name "Ensemble," you may want to plan on others joining in. But that's probably not what Interpublic's … Read the whole story
Is it really a merger of equals? That's a question that has dominated industry chatter about the proposed Publicis Omnicom merger since it was … Read the whole story
In a development bound to send ripples across both Madison Avenue and the television industry, a new "audience-buying" platform has quietly rolled out an … Read the whole story
Marketing and technology firm Sapient posted a 13% gain in revenue for the second quarter to $314 million. Net income soared 65% to $23.3 … Read the whole story
As a small agency owner, saying "no" is one of the most difficult things to do--especially when it comes to new business. Read the whole story
Blake Griffin is everywhere, and so are Shark Week brand tie-ins. Let's launch! Read the whole story
Chris Slough rejoined OgilvyOne as global managing partner for the British Airways account. Slough will report to Jo Coombs, Managing Director, OgilvyOne UK and … Read the whole story
San-Francisco-based agency, Heat was named agency of record for Kendall-Jackson winery. The agency will handle all digital, experiential installations, print, and point-of-purchase elements. K-J … Read the whole story