MediaPost Agency Daily
Tuesday, August 13, 2013

Mad Blog

The Sisterhood Of The Traveling Tampons
by

Backwater areas of prudery still exist in our culture, particularly about female bodily functions. Take menstruation. Now there's a four-syllable term that can clear a room. But as Joan Rivers … Read the whole story

  • Dentsu, The Next Generation: Unveils 'Beyond' Plan
    by Joe Mandese

    As part of its second-quarter earnings report, Tokyo-based agency and media holding company Dentsu unveiled a new strategic initiative to transform its organization into … Read the whole story

  • MEDIApsssst
    Why Being An Agency CMO Is Like Being The Maytag Repairman
    by Staff Report

    Take it from Mediapsssst, there is no title higher in Madison Avenue's food chain than CMO -- unless it's on the agency side. Then, … Read the whole story

  • Sorrell On Strategy, Publicom And The 'Washington Kindle'
    by Steve McClellan

    Is Publicom a strategic leap backwards? And how can a digital media pioneer breathe new life into an analog stalwart? Read the whole story

  • MediaCom, VW Reteam For Discovery's Shark Week
    by Fern Siegel

    MediaCom has reteamed with Discovery Channel and agency partners Deutsch LA and Edelman to transform the VW's Beetle Convertible into an underwater shark cage. … Read the whole story

  • Fluent Study: College Millennials Worry About Money
    by Steve McClellan

    A new study from Boston-based Fluent suggests that college aged Millennials worry more today about how they're going to pay their bills than previously … Read the whole story

  • COMMENTARY
    Why The Industry Analysts Are Wrong
    by Jon Bond, Op-Ed Contributor

    For the past few years, analysts have been looking carefully at holding companies' migration to digital as an indicator of future growth. But the … Read the whole story