MAD Agency Daily
Wednesday, August 14, 2013
  • GroupM Cuts Its Ad Spending Forecast For 2013

    Continued Eurozone troubles are cited for the cut. Next Year may be a little better, although the U.S. growth remains sluggish. Read the whole story

  • Courtin Steps Up To Big New Aegis Media Post

    In the new position, Courtin will oversee the firm's U.S. operations including Carat, Isobar, Vizeum, Posterscope, iProspect and the shop's other specialty units. Read the whole story

  • Comms Planning Pioneer John Harlow Has Died

    The 45-year-old agency and marketing veteran was a co-founder of Naked Communications. Read the whole story

  • Viacom Inks VMA Ad Deals Integrated Into Twitter

    Viacom is moving to take advantage of the ad opportunity that comes with video links integrated into a Twitter stream, which viewers can watch … Read the whole story

  • How CMOs Leverage Media Barter To Drive Results

    To all the CMOs out there, ask yourself: Are you using media barter to your best advantage? If not, let your media barter agency … Read the whole story