WPP media shop MEC has reorganized the senior management of its North American operations, naming three president-level roles reporting to North America CEO Marla … Read the whole story
The phrase "Big Data" tends to send big chills shivering up the backs of almost everyone on Madison Avenue, but none more than creatives. … Read the whole story
In an effort to accelerate its shift toward programmatic buying of all forms of video, including television, Interpublic has tapped Adap.tv as its preferred … Read the whole story
The former U.S. CEO of LBi will run the day-to-day operations of the fast-growing New York-based digital agency. Read the whole story
As the new CMO of AMD Colette LaForce is starting with the basics -- the ABC's of her marketing mix, if you will -- … Read the whole story
The latest complaint alleges CEO John Wren and other senior managers put their own interests above those of other shareholders in approving the deal. … Read the whole story
Adotomi, one of Facebook's "preferred marketing developers," is expanding its scope beyond the social giant. To make the move official, the social media agency … Read the whole story
Longtime incumbent Mindshare successfully defended the last time the airline reviewed its media agency assignment in 2010. The latest review will be overseen by … Read the whole story
- COMMENTARY
For the most part companies do a lousy job of integrating their brands into content. Brands shouldn't be seen as sponsors. They should be … Read the whole story
Ah, college. That time of your life when you had to buy a mini refrigerator, extra-long twin sheets and wonder when your dorm room … Read the whole story
Wunderman announced that Dennis Kooker will take on the additional duties of chief operating officer for the Wunderman Data & Insights division. He currently … Read the whole story
Following a three-month review, Neighbor, Venice, was named the first-ever creative and media agency of record for California Pizza Kitchen, Playa Vista, Calif. Select … Read the whole story
