Mad Blog
Last December, I wrote a column about Samsung's surprisingly deft advertising swat against Apple's swaggeringly superior branding operation. The surprise to me was how vulnerable Apple had become, image-wise, in … Read the whole story
Lack of value, internal expertise and a challenging economic environment are cited as reasons for the shift in a new report. Read the whole story
But BBDO says it's bad, posing another conflict for the Publicom merger. Also, work hard and you can be a creative tsar just like … Read the whole story
In a nod to first-man-on-the-moon Neil Armstrong, Tokyo-based agency holding company Dentsu programmed its robot Kirobo to paraphrase his most epic quote when he … Read the whole story
WPP agencies seem to be taking the lead in appointing Chief Data Officers to their executive suites. Last month Ogilvy & Mather brought on … Read the whole story
The Chinese economy may be slowing a bit, but it is still expected to become the number two media market within a few years. Read the whole story
Big Red is having a great time creating nonsensical ads for its popular red soda. Last month, the brand created a faux ad that … Read the whole story
Havas Chicago named Tom Newsome as associate creative director on DISH. Newsome was most recently an associate creative director at OgilvyOne Chicago where he … Read the whole story
GlaxoSmithKline Consumer Healthcare has appointed GroupM and OMG as its two global media investment management partners with Dentsu buying in Japan. GroupM and PHD … Read the whole story
