Mad Blog
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"The issue is role models. You can't be what you can't see." That's a quotation from Cindy Gallop, an advertising entrepreneur who has lately made the issue of the ever-widening, … Read the whole story
by Joe Mandese
For the first time in the six years since an independent researcher began tracking "advertiser confidence" to spend their future budgets on major media, … Read the whole story
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by Richard Whitman, Columnist
POKE New York founders Tom Ajello and Michael Kantrow have just completed a management buyout of their agency from parent company POKE London in … Read the whole story
by Joe Mandese
Lost in the headlines about news that Google is readying a new non-cookie based method for tracking consumers and targeting and serving ads to … Read the whole story
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by Amy Corr
JWT Canada was named creative agency of record for Air Canada, following a review. JWT Canada will handle all of Air Canada's global brand … Read the whole story
by Joe Mandese
Publicis Groupe has expanded its digital footprint, announcing a deal to acquire London-based Poke, an award-winning digital shop known for its work on Mulberry, … Read the whole story
by Joe Mandese
Dentsu's Aegis Media unit this morning announced a deal to "integrate" independent Spanish agency Ymedia, including its minority holding in digital indie Wink TTD. … Read the whole story
COMMENTARY
by Barry Lowenthal, Op-Ed Contributor
Every year as part of TMK.edu, I hold a Presentation Skills Workshop. In this biz, if you can't give a dynamic interesting presentation, you'll … Read the whole story
by Tanya Gazdik
Consumers hide their motivations. Although they claim that achieving "meaning in life" is their most important value (#1 global ranking consciously), unconsciously "sexual fulfillment" … Read the whole story
by Erik Sass
Advertising Week is getting its own broadcast channel courtesy of Clear Channel Media and Entertainment, which has recruited media strategist Michael Kassan to provide … Read the whole story
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by Amy Corr
Forget Throwback Thursday. How about Tearjerker Thursday, so we can discuss the three-minute Thai ad making viewers weep worldwide? It’s for a mobile company … Read the whole story
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by Amy Corr
David&Goliath hired John O’Hea as creative director, responsible for overseeing creative teams on Kia as well as new business. He will report to Colin … Read the whole story
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by Amy Corr
Deutsch LA joined Nintendo’s list of roster creative agencies. Tapped with handling social media and digital chores, the agency will promote Nintendo’s line of … Read the whole story