Mad Blog
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We're on pins and needles here at the home office, sweating and jumping around, because this Sunday marks the end of "Breaking Bad." Yup -- a glorious example of the … Read the whole story
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by Steve McClellan
In a bid to help its clients sharpen their online video strategies, ZenithOptimedia has collaborated with Google's YouTube and Wildfire operations to develop a … Read the whole story
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by Richard Whitman, Columnist
Reigning champ JWT's Jam With Toast is toasted in the annual Advertising Week competition. Tonight CBS takes a crack at using the ad biz … Read the whole story
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by Steve McClellan
Oh, and guess what? Consumers don't necessarily want to be touched at every touchpoint. Read the whole story
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by Steve McClellan
The new recommendations are designed to help both sides cut to the chase, but not too quickly, and to avoid the 'RFP from Hell.' … Read the whole story
by Staff Report
Two reality-bending campaigns and one that generated -- literally -- positive real-world effects took best-in-show in their respective categories of the 2013 Digital Out-of-Home … Read the whole story
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by Amy Corr
Trolli's Sour Brite Crawlers launched a “Weirdly Awesome” campaign that began with a candy-filled piñata delivered to the MediaPost office. It's the brand's first … Read the whole story
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by Amy Corr
Chris Shumaker joined Draftfcb as executive vice president, chief marketing officer for North America, a new role. Shumaker was most recently CMO for Publicis … Read the whole story
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by Amy Corr
Arnold, Boston; CP+B, Boulder and Leo Burnett, Chicago are the remaining agencies vying for creative chores on the Hotels.com account. Y&R, Chicago previously handled … Read the whole story