MediaPost Agency Daily
Thursday, October 3, 2013
  • Nissan, Omnicom Strengthen Ties
    by Steve McClellan

    The holding company creates new Nissan-dedicated full service agency, with TBWA's Jon Castle appointed to run it. Read the whole story

  • MEDIApsssst
    Ridiculous Agency Name Of The Day: Ctrl Alt Delete
    by Richard Whitman, Columnist

    And check out the nonsensical quote the shop inserted into the mouth of its new creative and social director. Give me a Pause/Break. Today's … Read the whole story

  • Horizon Media In New Branded Content Venture
    by Steve McClellan

    The New York-based independent media shop is partnering with programming and marketing veteran Robert Friedman to create content across an array of media platforms … Read the whole story

  • Great Scott! Aegis Acquires Media Vision, Forms Carat Scotland
    by Joe Mandese

    Aegis Media continues expanding its global footprint, this time, in its own British backyard. London-based Aegis, a unit of Tokyo-based Dentsu, this morning announced … Read the whole story

  • Study: For Women Monday Is The Ugliest Day Of The Week
    by Steve McClellan

    Sunday's not far behind according to a just out beauty study from Omnicom Media Group shop PHD. Early mornings and late nights could use … Read the whole story

  • Hahn Promoted To CCO BBDO New York
    by Steve McClellan

    Greg Hahn has been promoted to chief creative officer of BBDO New York. The agency cited Hahn's "pioneering" work in the mobile and social … Read the whole story

  • Consumers To Brands: Pay Attention To Us
    by Steve McClellan

    New study finds that a majority of consumers feel marketers could be better at listening and responding to what they have to say. They … Read the whole story

  • COMMENTARY
    How Ad Tech Is Innovating Agencies, Not Replacing Them
    by Perry Nusbaum

    Here is my advice to today's new, well-informed agency: try big ideas and new things, let the data inform decisions -- but use human … Read the whole story