Mad Blog
My original intention was to write a column about the marketing of Obamacare to millennial youths. Indeed, up until last week, it seemed to be the big story, since the … Read the whole story
In what may be the most exhaustive analysis of the burgeoning "second screen" TV marketplace to date, two of Interpublic's elite media units have … Read the whole story
After a string of setbacks at the agency, Arnold car client Volvo has tossed its U.S. account into review. What's next, parent company Havas … Read the whole story
The agency has been selected to handle the B-to-B assignment for the car listings firm. Read the whole story
The Former Razorfish executive is tasked with building client relationships and driving new business. Read the whole story
Dodge teamed up with Paramount Pictures to promote the 2014 Dodge Durango using anchorman Ron Burgundy, played by Will Ferrell, as spokesman. "Anchorman 2: … Read the whole story
WPP’s Wing named Favio Ucedo as chief creative officer. Ucedo will be responsible for leading Wing’s creative teams for clients like Pantene, Downy, Cover … Read the whole story
JC Penney parted ways with its creative agency, Y&R and hired three agencies to tackle creative, digital and social media efforts. Doner was tapped … Read the whole story
