MAD Agency Daily
Wednesday, October 23, 2013
  • Blitz Media Resigns Wendy's Account

    The Boston-based shop worked with the client for more than a dozen years on regional assignments. The shop's "profitability" on the account was an ... Read the whole story

  • Ad Execs: 'Results' No Longer Top Factor Driving Media Buys, 'Rate Deals' Now More Important

    In what appears to be a significant shift in the criteria they use for valuing the media companies they do business with, ad executives ... Read the whole story

  • Is Place-Based Media The Next Mobile?

    Agency executives debate the potential -- and shortcomings -- of place-based channels at Tuesday's DPAA conference. One thing seems clear: not all video impressions ... Read the whole story

  • As Real-Time Supply Expands, Prices Crash: Report Uncovers Rampant Net-Bot Fraud

    The supply of media impressions available through real-time media-buying exchanges surged 32% worldwide during the third quarter of 2013 (vs. the same quarter a ... Read the whole story

  • The 3% Solution

    "It's not that we are women. It's that we are not men, we are the other," said Cindy Gallop, founder of IfWeRanTheWorld.com, speaking of ... Read the whole story