Mediapsssst
Deciding that a Craig's List want-ad probably isn't the way to go, a former Martin Agency staffer crafts a "looking for love" campaign that includes billboards, a website and other … Read the whole story
The Boston-based shop worked with the client for more than a dozen years on regional assignments. The shop's "profitability" on the account was an … Read the whole story
In what appears to be a significant shift in the criteria they use for valuing the media companies they do business with, ad executives … Read the whole story
Agency executives debate the potential -- and shortcomings -- of place-based channels at Tuesday's DPAA conference. One thing seems clear: not all video impressions … Read the whole story
The supply of media impressions available through real-time media-buying exchanges surged 32% worldwide during the third quarter of 2013 (vs. the same quarter a … Read the whole story
- COMMENTARY
"It's not that we are women. It's that we are not men, we are the other," said Cindy Gallop, founder of IfWeRanTheWorld.com, speaking of … Read the whole story
If you have a physical copy of today’s New York Times close by, take a look at section A, the main news portion of … Read the whole story
Eric Mower + Associates named Lisa Huggins as the agency’s first chief marketing officer, a new position. Huggins, a senior partner who was previously … Read the whole story
Lowe Campbell Ewald was named agency of record for LifeLock, a provider of proactive identity theft protection services for consumers. The account will be … Read the whole story
