The uncertainty of what media will cost six months in advance can put even the most seasoned buyers on edge. Easing the pain, Google … Read the whole story
They don't exist, you say? Of course they do, just ask the agency executives who say they've placed them. Meanwhile, back on Planet Earth, … Read the whole story
Nearly 90% of marketers surveyed by Forbes and gyro say they are maintaining or growing their budgets. However, far fewer said they were focused … Read the whole story
Instagram offered more information about the advertising it recently announced for the photo-sharing app. Users would start seeing Sponsored Photos and Sponsored Videos in … Read the whole story
The media and entertainment business is expected to outperform other industries for the first time in five years, according to a report on the … Read the whole story
- COMMENTARY
Business-to business advertising can be tough when it comes to pushing the creative envelope and taking risks. Risks shouldn't be avoided, just measured. But … Read the whole story
To launch the Wave Prophecy 3 running shoe, Mizuno added a supernatural vibe to its online video campaign. The shoe’s Wave Technology may give … Read the whole story
Interbrand promoted Graham Hales as global chief marketing officer and Andrea Sullivan to chief marketing officer, North America. Hales most recently served as chief … Read the whole story
Bonefish Grill named Blast Radius as its creative agency of record, following a review. The agency will help develop the Bonefish Grill brand via … Read the whole story
