Pact is designed to better target engaged users with the most relevant content and ads. Read the whole story
David Lipman, whose 86-year-old family-founded agency shuttered a few months ago amid allegations of financial malfeasance, is now in talks with Vanity Fair. And … Read the whole story
Is the downward pressure on ad pricing wrought by real-time bidding platforms and other technologies crippling the publishing industry? One firm argues that it … Read the whole story
What do analysts make of Google's about-face decision to include Nielsen's online campaign ratings (OCR) data in campaigns sold using OCR tags? It represents … Read the whole story
Italian pasta maker Barilla is taking steps to limit damage to its brand, after its chairman's remarks in September triggered an international furor and … Read the whole story
Kantar Media has announced additions to its SRDS.com database offering, including the ability for marketers and agencies to compare digital ad networks, exchanges, and … Read the whole story
- COMMENTARY
Not for no reason, corporate managers are terrified of social media. Dear God, what if someone out there says something false and damaging to … Read the whole story
Imagine a world where ESPN SportsCenter anchors wore uniforms, and not the typical suit and tie. In the latest “This is 'SportsCenter'” ad, anchors … Read the whole story
Colle+McVoy promoted Jim Silburn to president of the agency, up from director of client services. He will continue to lead the agency’s strategic, digital, … Read the whole story
Sapporo USA named RED Interactive Agency as its media planning and buying agency in North America. Sapporo had been working with KSL Media until … Read the whole story
