The VH1 win is the latest in a series of new client assignments for Mediahub/Mullen, which earlier this year won media agency reviews for … Read the whole story
And the shop comes up with some great gobbledygook to define it. And if you're looking for a job just raise your hand and … Read the whole story
As powerful as digital publishing exec Jeff Rohrs believes content marketing and social media can be, he kept noticing something odd: Lots of great … Read the whole story
Publicis Groupe's Starcom has struck a deal with Yahoo to develop a method to support video content and targeting using the publisher's first-party data. … Read the whole story
A new global study from Havas has concluded that brands can best differentiate themselves in today's crowded and noisy consumer marketplace by delivering on … Read the whole story
- COMMENTARY
Anyone who misses the bad old days of the Cold War will have a chance to indulge in some nostalgia next year, courtesy of … Read the whole story
Ever feign illness to leave an event earlier than expected? In a TV spot for Kraft's Stove Top stuffing, a pilgrim does just that when his … Read the whole story
SapientNitro added four employees to its Toronto office. Andrew Light, vice president of strategy, joins the agency from PricewaterhouseCoopers Canada, where he served as … Read the whole story
Jambu, a fashion lifestyle shoe brand and wholly owned subsidiary of Vida Shoes International, named New York-based Launchpad as its first-ever agency of record, … Read the whole story
