MAD Agency Daily
Thursday, November 21, 2013
  • Horizon Launches Cadence, Video Optimization Platform

    How did Horizon Media spend its multimillion-dollar R&D budget this year? A large share of the media shop's millions went into building Cadence -- … Read the whole story

  • Darren Herman Hangs Up Chef's Apron, Leaving Media Kitchen For Tech Role

    Darren Herman is stepping down as chief digital media officer of MDC Partners' The Media Kitchen to "pursue a whole new world," according to … Read the whole story

  • Publicis Groupe In Talks To Buy Walker Media Stake

    Publicis Groupe confirmed today that it is talking to M&C Saatchi about acquiring a majority stake in its media agency Walker Media. If the … Read the whole story

  • Disney Studio Shifts $800 Million In Media Duties To OMD

    The move came without a formal review, and just two months after OMD named Monica Karo to the post of U.S. CEO. Omnicom now … Read the whole story

  • Q&A: Cocker Comes To RPA To Cultivate Ideas

    Last week, Honda's agency, Los Angeles-based RPA, gave Christian Cocker the tiller on the account. Cocker, who will be SVP, group strategic planning director, … Read the whole story

  • Sustainability Metrics: The Engine Versus Fumes

    From regulators to investors to curious consumers and members of the C-suite, companies' sustainability initiatives are being scrutinized with increasing intensity. As the 2015 … Read the whole story