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by Steve McClellan
David Adelman has been appointed the new head of the Chicago office, and will relocate from New York. He succeeds Mary Carpenter who has … Read the whole story
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by Richard Whitman, Columnist
Well, within reason anyway, and there are parameters. Also, Arnold bids farewell to Volvo, which is shifting its U.S. business to Grey New York … Read the whole story
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by Steve McClellan
The Association of National Advertisers has urged marketers to carefully consider extending payment terms because the impact on marketer-supplier relationships and even the health … Read the whole story
by Joe Mandese
Austin-based T3 has named Keith Johnston COO, with responsibility for day-to-day operations of the agency. He succeeds Lee Gaddis, who now holds the title … Read the whole story
by Joe Mandese
MediaLink, the influential marketing and media consultancy that prides itself on having the ears -- if not the pocketbooks -- of CMOs, has named … Read the whole story
by Joe Mandese
Publicis Groupe this morning announced the restructuring of Saatchi & Saatchi's South African operations, following the acquisition of search agency Synergize, whose 48-person team … Read the whole story
COMMENTARY
by Anto Chittilappilly, Op-Ed Contributor
To improve planning, enhance performance and optimize spend, the most effective marketing organizations inject data and analytics into every phase of their marketing process. … Read the whole story