CMO Quinn is beating the drum for family friendly content. And check out five trends that are changing marketing for good. Also, Carrot and … Read the whole story
Previously the shop's Canadian and U.S. operations had been separate, but are now under one management roof. Parent company CEO Maurice Levy expects "formidable … Read the whole story
The selection follows the client's decision last month to consolidate media duties in Europe with GroupM. Asia is said to be up next. Read the whole story
Ogilvy & Mather has appointed Andre Laurentino as global executive creative director for its Unilever business. He will join Ogilvy in February 2014 and … Read the whole story
Stephen Quinn, executive vice president and CMO of Walmart, has been named chairman of the Association of National Advertisers' (ANA) Alliance for Family Entertainment … Read the whole story
- COMMENTARY
Building a brand involves investing in and ensuring its integrity. Being able to manage your brand effectively is an integral part of that investment, … Read the whole story
The first TV spot promoting the 56th Annual GRAMMY Awards has launched, and it will make you scream -- or roar. "Music Unleashes Us" … Read the whole story
Project: Worldwide and its shopper engagement agency, Shoptology, hired Ken Madden as head of digital at Shoptology. Madden will report directly to Charlie Anderson, … Read the whole story
Alpina Foods, the U.S. arm of South American brand, Alpina, hired INNOCEAN USA to strengthen the company’s brand with American audiences and launch Alpina’s … Read the whole story
