MAD Agency Daily
Tuesday, December 17, 2013
  • Groups Propose Integrating Ad-ID Into 'UPC' For All Media, Advertising Content

    In a move to create what could well be called a UPC, or universal product code for all advertising and media content, two media … Read the whole story

  • Olson Becomes A Consultant, Acquires PulsePoint

    Minneapolis-based Olson became a consultant today with its acquisition of consultant and market research outfit PulsePoint Group -- which is based in Austin, where … Read the whole story

  • Wunderman, MEC 'Choreograph' A New Venture

    WPP sibling agencies Wunderman and MEC have launched a joint venture called Choreograph that pulls together data from an array of sources in real-time … Read the whole story

  • Do the "Best Places to Work" Produce The Best Work?

    The answer may be as elusive and subjective as the nature of creativity itself, and it depends on how one defines "best work." Awards … Read the whole story

  • Holiday Shoppers Storming Online

    With time running out on all but the most determined procrastinators, a new survey from the National Retail Federation reports that shoppers are counting … Read the whole story