MAD Agency Daily
Friday, December 20, 2013
  • PHD Retains $100 Million Porsche Account

    PHD Worldwide has retained the global Porsche media business, which it first won in 2010, after a formal review. WPP's MediaCom was a finalist. … Read the whole story

  • Sherman Promoted To NA CEO At JWT

    He joined the agency just four months ago as head of the New York office and replaces David Eastman who is said to be … Read the whole story

  • Draftfcb Moves To Shore Up UK Business

    The Interpublic shop has acquired Inferno, which is being merged with Draft's UK operation and will be run by Inferno founder Frazer Gibney. Current … Read the whole story

  • Holiday Advice: Marketers Must Focus On Screen Planning

    Increasingly elusive consumers are exposed to a plethora of screens during their daily routines. And not just phone, tablet, computer and TV. In today's … Read the whole story

  • Faces In Creative Double Odds That Ads Will Be Seen

    The typical Internet user is served 1,707 display ads each month. Counting all Internet users, those display ads are worth $9.8 billion. With only … Read the whole story