MAD Agency Daily
Wednesday, January 22, 2014
  • Wait, There's More: Stunning Growth At Horizon Direct

    As marketers increasingly zero in on performance marketing techniques, Horizon Media's fastest-growing operation is Horizon Direct. The unit has doubled its billings and staff … Read the whole story

  • Arby's Names Fallon As New Lead Agency

    The QSR chain called a review last fall shortly after the arrival of new CMO Rob Lynch. Incumbent Crispin Porter + Bogusky decided not … Read the whole story

  • Google Breaks Into Madison Avenue's 'Big 5,' Comcast Erodes As No. 1 Supplier

    Despite the hyper-fragmentation of the media marketplace, five suppliers still represent a critical mass of Madison Avenue's media-buying power. Tellingly, one of the fastest-growing … Read the whole story

  • Digital Bolt-On: IPG's Lowe Buys Profero

    Profero, the global digital agency, has been rebranded Lowe Profero and will be integrated into the Lowe and Partners network. IPG said the two … Read the whole story

  • "About Last Night" Hooks Up With Iman Cosmetics

    The campaign marks the first movie partnership for the cosmetics brand, which was launched by the supermodel 20 years ago. Deal was orchestrated by … Read the whole story

  • The "Seven Deadly Sins" Of Media Agency Pitches

    Google the term "Media agency pitch best practices" and you'll instantly get over 8.7 million results. Yet none of them sets out the main … Read the whole story