Mad Blog
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Intuit -- isn't that the company that supplies software for migratory Arctic peoples? Or am I thinking of Intel? Wrong again? Anyway, you must have intuited by now that the … Read the whole story
by Larissa Faw
CMO Rob Lynch says Arby's needs to promote the variety of tasty items on its menu more aggressively. The chain isn't just about roast … Read the whole story
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by Richard Whitman, Columnist
When the chips are down, brands need a scapegoat -- and agencies usually fit the bill. And who was the girl in that "What … Read the whole story
by Steve McClellan
Technology could be part of the problem, according to Mindshare's "Culture Vulture" report, which found that nearly 60% of respondents believe constant connectedness makes … Read the whole story
by Joe Mandese
In a sign of just how much the nature of ad-supported media is evolving due to technology, one of Madison Avenue's most important awards … Read the whole story
by Larissa Faw
A social campaign, "The New Creatives Are Here," from Adobe ad shop Goodby Silverstein & Partners, starts with a week-long blitz reaching a daily … Read the whole story
by Steve McClellan
The agency will be folded into the ZenithOptimedia network. It's the second recent purchase of a South African agency by the holding company, which … Read the whole story
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by Amy Corr
Just because a potential suitor uses Priceline.com to book a room doesn't mean Dad is going to approve. Kaley Cuoco and her date learn … Read the whole story
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by Amy Corr
JWT New York hired Frederic Bonn as executive creative director. Bonn joins JWT from Razorfish New York and will be charged with overseeing digital … Read the whole story
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by Amy Corr
iCrossing was awarded digital work for Charles Schwab, an investment services firm, following a review. The agency will support Schwab on digital strategy to … Read the whole story