MAD Agency Daily
Monday, January 27, 2014
  • Now Hear This: Provenir Launches New Listening Platform

    Boston-based tech company Provenir is introducing the "Big Data Listening and Engagement Platform" that monitors consumer comments about brands across multiple channels. The marketing … Read the whole story

  • Levy Says China Approval For POG Merger Is Close

    The Publicis CEO, commenting from Davos, where he's attending the World Economic Forum, said the country's green light is expected shortly after the Chinese … Read the whole story

  • AT&T Sponsored Data Intrigues Ad Execs, Taps Into Content Marketing Trend

    Amid the Net neutrality tussle, ad executives say they're intrigued by AT&T's sponsored data offering, which taps into both the content marketing trend and … Read the whole story

  • AdSense Direct Could Increase Profits In Google's Coffer

    Google, still heavily dependent on revenue from advertising, has added another tool to AdSense that lets publishers sell ad space directly through their accounts. … Read the whole story

  • Nissan, TBWA Settle With FTC Over Deceptive Ads

    Nissan North America and TBWA Worldwide have settled charges of deceptive advertising. The spot in question, "Hill Climb," which aired in 2011, showed the … Read the whole story

  • Do Consumers Really Like When Advertisers Hijack Their Screens?

    A new survey of 3,000 consumers says they like so-called takeover ads best. That seems exceedingly hard to believe. Read the whole story