Boston-based tech company Provenir is introducing the "Big Data Listening and Engagement Platform" that monitors consumer comments about brands across multiple channels. The marketing … Read the whole story
The Nissan Frontier can do some really neat stuff. Just not the trick depicted in its ad. Meanwhile, Fallon starts a starter kit. And … Read the whole story
The Publicis CEO, commenting from Davos, where he's attending the World Economic Forum, said the country's green light is expected shortly after the Chinese … Read the whole story
Amid the Net neutrality tussle, ad executives say they're intrigued by AT&T's sponsored data offering, which taps into both the content marketing trend and … Read the whole story
Google, still heavily dependent on revenue from advertising, has added another tool to AdSense that lets publishers sell ad space directly through their accounts. … Read the whole story
Nissan North America and TBWA Worldwide have settled charges of deceptive advertising. The spot in question, "Hill Climb," which aired in 2011, showed the … Read the whole story
A new survey of 3,000 consumers says they like so-called takeover ads best. That seems exceedingly hard to believe. Read the whole story
It's hard not to get weepy when you're watching TV and you hear Sarah McLachlan's song "Angel," coupled with horrific pictures of abused animals as … Read the whole story
Jorge Paz was named director of planning at Media Storm Los Angeles. He will oversee the traditional planning for WGN America and other non-entertainment … Read the whole story
Prospect New Orleans hired New Orleans-based strategic marketing firm Deveney Communication as agency of record for Prospect.3, the third edition of the New Orleans … Read the whole story