Mad Blog
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The Super Bowl opened with a lavishly fur-coated Joe Namath (in a world full of PETA) screwing up the coin toss. That act proved strangely prophetic. Read the whole story
by Steve McClellan
A just-out analysis from Omnicom's Annalect reports that four ads tied for the highest score on the funny scale. Other ads pulled at the … Read the whole story
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by Richard Whitman, Columnist
We interrupt your terribly busy day with this heart-stopping bulletin: Conover Tuttle Pace has a new Web site. Oh, the humanity! And MARS Advertising … Read the whole story
by Steve McClellan
MasterCard has selected Carat to handle most of its global media buying and planning business after a formal review that began in November, the … Read the whole story
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by Larissa Faw
The Chicago-based agency will effectively serve as Sony's sales rep in the U.S. market. The system also provides marketers with real-time analytics. Read the whole story
by Joe Mandese
Matt Seiler, global CEO of Interpublic's Mediabrands, has been named president of the prestigious Media Lions jury for the 2014 Cannes Lions festival. The … Read the whole story
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by Val Brickates Kennedy
Forge Worldwide has added distiller Privateer American Rum to its client list, the ad agency announced Wednesday. Forge will be helping Privateer, which began … Read the whole story
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by Amy Corr
How many bottles of Gatorade does it take to fuel an NFL team to the Super Bowl? Try 3,840. During Super Bowl week, Gatorade … Read the whole story
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by Amy Corr
Alexandra Haack joined Horizon Media as supervisor, mobile strategy, reporting to Sarah Bachman, director of mobile strategy. Haack joins the agency from PHD, where … Read the whole story
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by Amy Corr
Red Mango, a yogurt and smoothie brand, tapped EGC Group as its lead marketing and advertising agency of record. The assignment includes strategy, creative … Read the whole story