PlaceIQ, a startup that provides mobile ad-targeting technology, has secured $15 million in a third-round funding. In connection with the new financing, the company … Read the whole story
Don't go after the "drug dealers," he tells agencies, "go after the people taking the drugs." And watch out, Boston agencies -- New York-based … Read the whole story
Publishing, consulting and editorial veteran Alison Fahey has been appointed CMO for the 4As, a new position at the ad trade group. The veteran … Read the whole story
Havas Media North America announced Monday that it has named Debi Kleiman as executive vice president, managing director of its Boston office. Kleiman was … Read the whole story
The incumbent on the account was Palisades Media which took it over on an interim basis after the client's previous agency, KSL Media, went … Read the whole story
The agency likens the new campaign to corporate branding efforts like 'Small Planet' for IBM and 'Imagination At Work,' for GE. Read the whole story
- COMMENTARY
When good people die young, we mere mortals are hard pressed to divine Divine Purpose. Not in this case. God's plan was evident the … Read the whole story
Evian launched a social media campaign leading up to Valentine's Day called "I Love You Like." The campaign is running on Facebook, Twitter, Instagram … Read the whole story
Lori Greene was named content director for Maxus North America, a new position at the agency. She will report to Mark Egan, chief strategy … Read the whole story
MEC was named media agency of record for the Swedish clothing company H&M in Poland. MEC Poland has reported billings of $516 million. “Retail of today is … Read the whole story
