After 25 years, the 4As has opted to discontinue its annual TV production cost survey, The group had produced the report for 25 years, … Read the whole story
A new program Down Under mentors client-side marketing teams. And Steve Nesle has left Blast Radius. Maybe. The rumor mill can't make up its … Read the whole story
Costs associated with the proposed merger impacted earnings in both the fourth quarter and the full year. Omnicom CEO John Wren said the merger … Read the whole story
The Publicis-owned shop becomes the brands first global digital agency. The account will be handled out of the agency's Boston office. Read the whole story
Media-buying biggie Interpublic's Mediabrands is making a case for the local TV advertising marketplace to shift from conventional TV ratings to "impressions-based trading." The … Read the whole story
Pizza Hut is seeking relationship assistance from online dating Web site OKCupid as part of the new "Go for Greatness" campaign. One lucky fan … Read the whole story
Correction: A MAD story published Feb. 11, "Pizza Hut Creates Online Dating Profile For New Ad Campaign" incorrectly credited mcgarrybowen with creating the dating … Read the whole story
- COMMENTARY
While I've touched on this in my last couple of postings, I can't stop thinking about the transformative impact of cross-platform media activation on … Read the whole story
The latest online video for Intel, "Look Inside: Erik Weihenmayer," tells the inspiring story of adventurer Erik Weihenmayer, who, despite being blind, has climbed … Read the whole story
Momentum Worldwide elevated Luke D'Arcy to global chief marketing officer, up from chief growth officer. In his new role, D'Arcy will partner with Jon … Read the whole story
The New York Metropolitan Transportation Authority (MTA) named strategic agency partners Pulsar Advertising and Arcade Creative Group (Pulsar I Arcade) as its agency of … Read the whole story
